Brand Tone

Caring & Empathetic, Scientific & Innovative, Encouraging & Positive, Playful & Approachable, Community-Oriented

Brand Values

• •Recovery
• •Comfort
• •Innovation
• •Well-being
• •Responsibility/Giving Back
• •Inclusivity
• •Experiential
• •Pioneering

Best Practices

• •Embrace "yOO": Consistently incorporate the playful "OO" into words like "you," "your," and related product or campaign names (e.g., "OOmy," "mOOvers") to maintain that unique, recognizable, and friendly brand element.
• •Lead with Benefit, Support with Science: Always highlight how OOFOS makes the user *feel* better (comfort, relief, recovery) first, then briefly reinforce it with the scientific backing of OOfoam™ technology and its impact absorption capabilities.
• •Maintain a Caring and Empathetic Voice: Write copy that acknowledges the user's potential pain, fatigue, or need for recovery. Position OOFOS as the supportive solution.
• •Keep it Positive and Encouraging: Focus on the positive outcomes of using OOFOS – faster recovery, enhanced well-being, ability to do more. Use uplifting language.
• •Foster Community and Share Stories: Incorporate user testimonials and stories (like the "mOOvers" campaign) to build social proof and connect with the audience on a personal level. Encourage users to share their own "Feel the OO" experiences.

Social Perception

Life-Changing Comfort, Effective for Recovery, High-Quality Product, Trustworthy Brand, Go-To Solution

Copy Examples

• •Headline (Website/Social Media): "Step into Relief. Leap into Recovery. Feel the OO." Body: "Your feet work hard. Give them the scientifically proven care they deserve. Our OOfoam™ technology absorbs 37% more impact, so you can recover faster and live fuller. #FeelTheOO #ActiveRecovery"
• •Instagram Post Caption (targeting athletes): "Crushed that workout? Now crush your recovery. OOFOS are engineered to reduce stress on your joints and help your body recharge. Don't just rest, recover actively. What are yOO recovering from today? #OOFOS #RecoveryRedefined #TrainHardRecoverSmarter"
• •Product Description (e-commerce): "Meet your new favorite recovery partner. The OOlala sandal isn't just stylish; it's a powerhouse of comfort. Featuring our exclusive OOfoam™ and patented footbed design, it cradles your arches and allows for natural foot movement. Say goodbye to tired feet and hello to feeling better. It’s like a spa day, for your feet."
• •Email Marketing Subject Line: "Tired Feet? We’ve Got the Cure for yOO." Body Snippet: "Long day? Tough workout? Experience the unmatched comfort and recovery benefits of OOFOS. Our unique OOfoam™ technology is waiting to make you feel better. Discover the difference."
• •Short Ad Copy (Video): (Visual: Someone slipping on OOFOS with a sigh of relief) Voiceover: "Feel that? That’s the power of OOfoam™. Absorbing more impact, reducing stress, helping you recover faster. OOFOS. Feel the OO."