Brand Tone

Caring and Empathetic, Supportive and Encouraging, Positive and Uplifting, Informative and Credible, Community-Focused, Playful (with "OO")

Brand Values

• •Recovery
• •Comfort
• •Innovation & Science
• •Well-being/Feeling Better
• •Inclusivity
• •Responsibility/Giving Back
• •Authenticity

Best Practices

• •Embrace "yOO" and "OO": Consistently and naturally integrate the signature "OO" (e.g., OOfoam, make yOO feel better, cOOl) where appropriate to maintain brand recognition and the playful yet caring tone.
• •Focus on "Feeling Better": Ensure copy always ties back to the core mission of helping people feel better, whether it’s through physical recovery, comfort, or the emotional uplift of pain relief.
• •Use Empathetic Language: Address the customer's pain points (sore feet, fatigue, recovery needs) with understanding and offer OOFOS as the supportive solution.
• •Highlight Science Simply: Explain the benefits of OOfoam™ and the patented footbed in clear, benefit-driven language, avoiding overly technical jargon unless clearly defined. Focus on what it *does* for the customer (absorbs impact, reduces stress, cradles arches).
• •Incorporate Social Proof and Community: Regularly feature testimonials, user-generated content (#feeltheoo), and stories from the "OOcrew" to build trust and reinforce the positive social perception of the brand.

Social Perception

Life-Saver/Game-Changer for Pain, Essential Recovery Tool, Exceptionally Comfortable, Trustworthy and High Quality, Caring Brand, Worth the Investment

Copy Examples

• •Headline: Tired Feet? Step into Relief. Feel the OO. Body: Long day? Tough workout? Your feet have earned a break. OOFOS recovery footwear, powered by OOfoam™ technology, absorbs 37% more impact to reduce stress on your body and help you feel better, faster. It’s not just a shoe, it’s a recovery revolution. #FeelTheOO
• •Headline: More Than Comfort. It’s Recovery Science. Body: Don’t just rest your feet, recover them. Our patented footbed cradles your arches while revolutionary OOfoam™ recharges your every step. Perfect for athletes, essential for anyone who values well-being. Discover how OOFOS can change your day.
• •Headline: Join the OOcrew: Share Your Recovery Journey. Body: From conquering PBs to conquering long shifts, OOFOS is there to help you recover. Share how you #FeelTheOO and inspire others to find their comfort. Because feeling good is a journey best shared.
• •Headline: Support Your Soles, Support a Cause. Body: With every pair of OOFOS, you’re not just investing in your recovery; you’re helping us support vital cancer research through Project Pink. Feel good, do good. That’s the OOFOS way.
• •Headline: Don’t Let Aches Hold You Back. Make yOO Feel Better. Body: Soreness after activity is normal, but suffering isn’t. OOFOS footwear is biomechanically engineered to alleviate pressure and aid recovery, so you can get back to doing what you love, feeling rejuvenated. Give your body the care it deserves.