Brand Tone

Caring and Empathetic, Informative and Science-Backed, Encouraging and Supportive, Relatable and Friendly

Brand Values

• •Recovery & Well-being
• •Comfort
• •Innovation
• •Quality & Durability
• •Authenticity
• •Inclusivity (emerging)

Best Practices

• •Prioritize "Feel the OO": This tagline encapsulates the brand's core benefit – the feeling of relief and comfort. Weave this feeling, and the tagline itself, into communications. Focus on the experiential benefit, not just the features.
• •Lead with Empathy, Support with Science: Start by acknowledging the customer's need (relief from pain, recovery after exertion) and then introduce the technology (OOfoam™, patented footbed) as the trusted solution.
• •Use Inclusive and Encouraging Language: Make everyone feel welcome, from elite athletes to individuals seeking everyday comfort. Use positive, uplifting words that motivate and support an active, healthy lifestyle.
• •Incorporate User Language and Testimonials: Reflect the authentic voice of satisfied customers. Phrases like "walking on clouds" or direct quotes (with permission) can make the copy more relatable and trustworthy.
• •Maintain Clarity and Simplicity: While the technology is advanced, explanations should be easy to understand. Avoid overly technical jargon unless clearly defined. The primary message of comfort and recovery should always be clear.

Social Perception

Problem Solver for Foot Pain, Essential Gear for Athletes, Exceptionally Comfortable, Worth the Investment, Trusted Brand

Copy Examples

• •Headline: Tired Feet? Feel the OO.™ Body: Long day? Tough workout? Slip into OOFOS and let our revolutionary OOfoam™ technology absorb 37% more impact than ordinary footwear. Give your feet the recovery they deserve. #FeelTheOO #OOFOSBenelux #RecoveryFootwear
• •Headline: Science-Backed Comfort for Your Active Life. Body: Don't just rest, recover. OOFOS is engineered to reduce stress on your joints and help your body recharge faster. Our patented footbed supports your arches and enables natural motion. Experience the difference. [Link to oofosbenelux.nl] #ActiveRecovery #OOFOStech #FootHealth
• •Headline: From Post-Run Bliss to All-Day Relief. Body: Whether you've just crushed a PB or navigated a busy day, your feet deserve OOFOS. So light, so comfortable, you'll feel like you're walking on clouds. Join the OOFOS family and #FeelTheOO. Tag a friend who needs this!
• •Headline: Invest in Your Well-being, One Step at a Time. Body: Your feet carry you everywhere. Isn't it time you gave them the best? OOFOS recovery footwear is more than just a shoe; it's a tool for better movement and a more comfortable life. Discover the OOFOS Benelux collection. #OOFOS #ComfortFirst #Wellbeing
• •Headline: What's the Secret to Happy Feet? (Hint: It's OOfoam™) Body: Our community knows! OOFOS delivers unparalleled cushioning and support that makes your feet say "ahhh." Perfect for after sports, during long shifts, or just enjoying your day. What does OOFOS help you do? Share your story! #OOFOSStory #RecoveryShoes #BeneluxComfort