Tono de Marca

reassuring, scientific, and empowering

Valores de Marca

• •Safety and Purity
• •Efficacy and Performance
• •Transparency
• •Ethical Practices
• •Sustainability

Mejores Prácticas

• •Lead with the "Allergen Neutral™" Promise: This is your strongest unique selling proposition. Almost all external communication should mention or allude to being free from food and fragrance allergens to reinforce brand identity.
• •Balance Science with Empathy: Use scientific terms like "DermaRDE+™" and "green chemistry" to build credibility, but always connect them back to the emotional benefit for the user: "peace of mind," "worry-free," "control," and "freedom."
• •Use Empowering Language: Frame the narrative around giving power back to the consumer. Use phrases like "You deserve," "Take control," and "Welcome to the next generation of skincare." Avoid language that makes the user feel like a victim of their skin condition.
• •Consistently Mention Core Values: Weave "Vegan," "Cruelty-Free," and "Sustainably Minded" into your messaging across all channels. These are not just attributes but key reasons why a consumer will choose Oodee over a competitor.
• •Maintain a Premium and Reassuring Tone: Avoid overly casual slang or hype-driven claims. Your copy should feel sophisticated, calm, and knowledgeable, reflecting the price point and the scientific foundation of the brand. This builds trust with a consumer who is likely cautious and has been disappointed by other brands.

Percepción Social

As an Innovator: It is seen as a "pioneering" and revolutionary brand that created a new category in skincare for a previously underserved market. The focus on allergen neutrality is consistently praised as its key differentiator. As a Problem-Solver: Customers and beauty editors perceive Oodee as a solution for chronic, difficult-to-solve skin problems. Reviews confirm its effectiveness for sensitive and reactive skin. As a Premium, Trustworthy Brand: With product prices like the Aurora Perfecting Serum at £65.00, it is positioned in the luxury or premium skincare segment. The scientific backing and personal story of its founder lend it an air of authenticity and trustworthiness. The current offline status, however, may cause confusion and concern among loyal and potential customers about its operational status.

Ejemplos de Copy

• •Tired of guessing what’s causing your skin flare-ups? We’ve taken the guesswork out. Oodee is the world's first Allergen Neutral™ skincare, free from 14 food and 26 fragrance allergens. It’s time for skincare that’s simply safe and effective. #TheFeelingIsNeutral
• •Meet our Aurora Perfecting Serum. Powered by our unique DermaRDE+™ multivitamin complex, it delivers a visibly radiant, firm, and dewy finish—without the risk. High-performance, plant-powered science for worry-free indulgence.
• •You check the labels on your food. Why not your skincare? At Oodee, we believe you deserve the same allergy assurances for your skin. That’s why our formulas are vegan, cruelty-free, and scientifically proven to be effective and gentle. Feed your skin from the outside in.
• •Redness. Irritation. Frustration. If this is your skincare cycle, it's time for a change. Oodee was born from a decade-long struggle with skin sensitivity to offer a real solution. Experience the calm, confident feeling of truly neutral skincare.
• •We didn’t just create another skincare line; we started a movement. After years of personal frustration with the beauty industry, we brought together a team of experts to create the world's first Allergen Neutral™ solution. Oodee is for everyone who has ever felt their skin was a mystery.