Brand Tone

Innovative and Scientific, Health-Conscious and Reassuring, Joyful and Playful, Trustworthy and Transparent, Planet-Friendly

Brand Values

• •Health and Wellbeing
• •Innovation
• •Taste and Enjoyment
• •Sustainability
• •Accessibility

Best Practices

• •Embrace "Joyful Science": Always balance the innovative, scientific aspect of sweet proteins with a joyful, approachable, and slightly playful tone. Avoid overly clinical or dry language. Think "Meet the happiness protein."
• •Focus on "Freedom, Not Restriction": Frame Oobli as a way to *enjoy* sweetness without guilt, rather than focusing on the negatives of sugar or the "diet" aspect. Highlight the pleasure and indulgence that is now healthily accessible.
• •Educate with Enthusiasm: When explaining sweet proteins, do so with a sense of wonder and excitement about this "game-changing" innovation. Make the science digestible and relatable, emphasizing the "no compromise" aspect.
• •Be Consistently Reassuring and Trustworthy: Continuously reinforce the health benefits (no blood sugar impact, gut-friendly) and the credibility (FDA GRAS, natural origins) to build and maintain consumer trust.
• •Visually Align Copy with Brand Identity: Ensure that the language used in marketing materials complements the "poppy colors," "buoyant shapes," and overall energetic feel of Oobli's visual branding to create a cohesive and memorable brand experience.

Social Perception

Positive for Health-Conscious Consumers, Innovative and Exciting, Premium Product, Slight Confusion/Need for Education, Growing Trust

Copy Examples

• •Headline: Sweetness Evolved. Taste the Future with Oobli. Body: Tired of the sugar crash? Oobli uses the power of sweet proteins to deliver the delicious taste you crave without the compromise. Indulge guilt-free in our chocolates and teas. It’s all pro, no con.
• •Social Media Post (Image: Close up of Oobli chocolate): Finally, a chocolate that loves you back! ❤️ Our decadent [Flavor Name] bar has only 1g of sugar, thanks to innovative sweet proteins. Rich taste, smooth texture, and zero sugar alcohols. Ready to join the sweet revolution? #Oobli #SweetProteins #LowSugar #HealthyIndulgence
• •Email Subject: Unlock a Sweeter, Healthier You with Oobli! Body: Imagine enjoying your favorite sweet treats without worrying about blood sugar spikes or that dreaded aftertaste. At Oobli, we've made it a reality. Our groundbreaking sweet proteins, found in nature, let you savor the sweetness you deserve. Discover our range of delicious, planet-friendly chocolates and refreshing iced teas today!
• •Website Banner: Don't just reduce sugar. Revolutionize it. Oobli's sweet proteins offer pure, delicious sweetness that's kind to your body and the planet. Explore the science of sweet.
• •Product Description Snippet (for a new baked good): Meet your new favorite [baked good], now Oobli-fied! We've harnessed the magic of sweet proteins to cut the sugar way down, without losing an ounce of that homemade taste you adore. Good for you, great for your taste buds.