Brand Tone

aspirational yet accessible, stylish, and quality-conscious

Brand Values

• •Quality Craftsmanship
• •Affordability/Value
• •Style and Design
• •Comfort
• •Customer-Centricity
• •Sustainability (emerging value)

Best Practices

• •Develop a Brand Voice Guide: Document Oobash India's specific tone (aspirational, stylish, quality-conscious, helpful, confident, playful yet sophisticated), key vocabulary (e.g., "artisan," "contemporary," "irresistible," "crafted," "empower"), and a "do's and don'ts" list for communication.
• •Emphasize Storytelling: Share the narrative of "Designed in USA, Made by traditional artisans in INDIA." Highlight the craftsmanship, the inspiration behind designs, and how the shoes fit into the customer's lifestyle. This reinforces quality and authenticity.
• •Maintain a Balance of Aspiration and Accessibility: While showcasing style and quality, ensure the language remains welcoming and inclusive. Use phrases that speak to everyday elegance and achievable luxury, aligning with the "affordable" value.
• •Focus on Benefits, Not Just Features: Instead of just saying "leather upper," explain what that means for the customer – "luxurious leather finish for a touch of elegance and durability." Connect style notes directly to how the shoe enhances an outfit or occasion.
• •Consistent Visual and Textual Language Across Platforms: Ensure that the imagery used on social media, the website, and any advertisements aligns with the stylish, colorful, and quality-focused copy. The tone of captions, product descriptions, and customer interactions should be harmonious.

Social Perception

The brand appears to be perceived as offering fashionable and comfortable footwear, particularly highlighting its leather products and artisan craftsmanship.

Copy Examples

• •Headline: Step Into Your Story. Discover Oobash. Body: Crafted by artisans, designed for you. Our latest collection blends timeless Indian craftsmanship with contemporary American style. Experience footwear that’s as irresistible as it is comfortable. Walk with confidence. Walk with Oobash. #OobashIndia #HandcraftedLuxury #StyleAndComfort
• •Headline: Elevate Your Everyday: The Oobash Difference. Body: Why choose between style and comfort when you can have both? At Oobash, we believe in quality that speaks for itself and designs that empower. From boardroom chic to weekend glam, find your perfect pair, lovingly handmade by traditional artisans. #DesignedInUSA #MadeInIndia #AffordableStyle
• •Headline: Feel the Artistry. Love the Price. Body: Oobash brings you exquisitely designed leather footwear, where every stitch tells a story of passion and precision. Indulge in playful colours, contemporary silhouettes, and the promise of lasting comfort—all without breaking the bank. It's not just a shoe, it's an Oobash. #ArtisanMade #ColorfulComfort #OobashStyle
• •Headline: Your Perfect Pair Awaits. Body: Tired of shoes that compromise? Oobash is designed for the modern woman who demands it all: show-stopping style, enduring quality, and feel-good comfort. Explore our collection and find footwear that’s as unique and vibrant as you are. Let’s make every step a statement. #OobashFootwear #ContemporaryDesign #PlayfulElegance
• •Headline: More Than Just Shoes. It's a Feeling. Body: Remember that feeling of finding the *perfect* accessory? That’s what Oobash delivers with every pair. Designed with excitement and strength, our shoes are here to make you look and feel incredible, from the first step of your day to the last. Discover the joy of Oobash. #FeelGoodFootwear #StylishComfort #OobashJourney