Brand Tone

Inspirational, Conscious, and Assuring

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Innovation

Best Practices

• •Lead with the "Why": Always connect the product (the "what") to the brand's purpose (the "why"). Instead of just "New Sofa Covers," use "A More Sustainable Way to Refresh Your Home." This reinforces the core value of sustainability in every message.
• •Use Evocative, Sensory Language: Describe the feeling, not just the function. Use words like "serene," "warm," "inviting," "calm," and "timeless" to paint a picture of the lifestyle the brand enables. This aligns with their inspirational tone.
• •Frame Sustainability as a Smart, Elegant Choice: Avoid preachy or technical jargon. Present the choice to reupholster as an intelligent, stylish, and economically savvy decision, not just an environmental obligation. Phrases like "The smart way to get a new sofa" or "Elegance that lasts" work well.
• •Emphasize Craft and Expertise: Consistently mention "handcrafted," "tailor-made," "custom-fit," and "quality materials." This builds trust and justifies the premium nature of the products, reinforcing the assuring tone.
• •Maintain Visual and Textual Harmony: Ensure the copy on all platforms mirrors the calm, clean, and natural aesthetic of the brand's photography. A short, poetic caption on a beautiful Instagram image can be more powerful than a long, detailed post, maintaining the overall brand feeling.

Social Perception

The public and its customers perceive Ooaki Living as a high-quality, trustworthy, and innovative brand that offers a valuable service in the growing market for sustainable home goods. They are seen as experts in their niche, capable of transforming old furniture into beautiful, "as new" pieces. The target audience is identified as conscious consumers, ranging in age from 35 to 70, who value quality and are willing to invest in preserving good furniture.

Copy Examples

• •Don't replace memories. Renew them. That favorite chair, the one that’s seen countless stories and quiet moments, deserves a new chapter. Our custom upholstery, crafted from sustainably sourced fabrics, breathes new life into the pieces you love most. Because true style is timeless. #OoakiLiving #ReloveYourSofa #SustainableHome
• •Your Sofa’s Second Act. More Sustainable, More You. Thinking of buying a new sofa? What if you could get a brand-new look, with superior quality fabric, for a fraction of the environmental cost? At Ooaki Living, we create custom sofa covers that transform your existing furniture. It’s the simplest, most beautiful way to decorate sustainably. Choose your free fabric samples today!
• •Quality is the heart of sustainability. Re-love your sofa with a custom cover, handcrafted to last.
• •Ready to Create Your 'One of a Kind' Home? You've felt the quality of our fabrics. Now, imagine that texture and color transforming your space. At Ooaki, every stitch is a promise of enduring craftsmanship and a commitment to our planet. Let us help you create the perfect, tailor-made piece for your home. Our team is here to assist with any questions.
• •Effortless Style, Fearless Living. Welcome home to our new Bergamo fabric—where timeless, natural aesthetics meet real-life durability. Designed for families with furry friends and little ones, this fabric is resistant to claws, easy to clean, and machine washable. Create an inviting atmosphere where everyone can relax, without worry. Living beautifully should be this simple.