Brand Tone

Informative & Reassuring, Modern & Lifestyle-Oriented, Helpful & Problem-Solving

Brand Values

• •Health & Wellness
• •Convenience & Accessibility
• •Performance & Enhancement
• •Modernity & Style
• •Natural Solution

Best Practices

• •Ensure consistency in information across all platforms.
• •Maintain a balance between informative content and lifestyle-oriented visuals.
• •Address concerns about environmental factors and urban living.
• •Clearly differentiate the oxygen product line from any coaching services with a similar name.
• •Highlight the portability and ease of use of the oxygen bottles.

Social Perception

A modern, health-conscious brand that provides a convenient and stylish solution for boosting energy and well-being in various everyday situations.

Copy Examples

• •O2U: Your on-the-go oxygen solution for a vibrant life.
• •Breathe easier, live better with O2U. Boost your energy, naturally.
• •From workouts to workdays, O2U keeps you energized and focused.
• •Fight pollution fatigue with O2U. Your daily dose of fresh air.
• •Elevate your performance with O2U. The natural way to enhance your vitality.