Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Feminine and Playful, Positive and Upbeat, Helpful and Inspirational

Brand Values

• •Style Accessibility
• •Customer Connection/Community
• •Confidence and Self-Expression
• •Keeping Current
• •Joy in Fashion

Best Practices

• •Develop a Mini Style Guide: Outline key voice words (e.g., vibrant, chic, effortless, fun) and avoid words (e.g., cheap, formal, complicated). Include rules for emoji use and hashtag strategy.
• •Know Your Audience Persona: Write as if you're talking to your ideal customer. What are her interests? What language does she use? This helps make the copy relatable.
• •Prioritize Benefit-Driven Language: Instead of just listing features, highlight how the product benefits the customer (e.g., feel confident, effortless style, perfect for any occasion).
• •Maintain Consistency Across Platforms: While the format might change (e.g., shorter captions on Instagram, potentially longer on Facebook or email), the core tone and voice should remain recognizably ONYX + PETAL.
• •Engage Authentically: When responding to comments or messages, use the same friendly, helpful, and positive tone established in your primary content. Personalize responses where possible.

Social Perception

The brand appears to project an image of a fun, stylish, and accessible online boutique for women looking for current fashion trends.

Copy Examples

• •Hello, gorgeous! ☀️ Twirl into the new season with our 'Sunset Dreamer' Floral Maxi Dress. Perfect for brunches, garden parties, or just feeling fabulous. Tap to shop and make it yours! #OnyxAndPetal #NewArrival #FloralDress #SummerStyle #BoutiqueFashion
• •✨ Treat Yourself! ✨ Up to 30% Off Your Fave Styles Inside!
• •Meet your new everyday obsession! Our 'Simply Soft' Knit Top is incredibly comfy, effortlessly chic, and goes with *everything*. Dress it up with a skirt or keep it casual with jeans – the possibilities are endless! Grab yours before it's gone!
• •Tired of the same old wardrobe? 🤔 Discover fresh, feminine, and totally wearable styles at ONYX + PETAL! We bring you the latest trends you'll love, without the fuss. Shop our new collection today and find your next favorite outfit! [Link to Website]
• •Weekend vibes loading... Which ONYX + PETAL look are you rocking? Option 1: Casual & Cute Jumpsuit 💖 Option 2: Dressy & Daring Mini ✨ (Poll buttons here) Show us your O+P style! #OOTD #WeekendFashion