Brand Tone

Nurturing, straightforward, and sincere

Brand Values

• •Simplicity
• •Authenticity
• •Sensory Well-being

Best Practices

• •Lead with Simplicity: Always emphasize the "simple ingredients" and the straightforward nature of the products. Avoid jargon and complex claims. The purity of the product is a key selling point.
• •Use Nurturing Language: Employ words that evoke comfort, care, and well-being. Terms like "nourish," "soothe," "comfort," "gentle," and "ritual" will reinforce the brand's nurturing tone.
• •Maintain the "From Our Home to Yours" Feel: Whether in an email or on a social media post, maintain a personal and authentic voice. Address the customer in a warm, direct manner to preserve the feeling of a small, caring business.
• •Focus on the Sensory Experience: The brand promise is to "feel as good as you will smell." Copy should focus on the tactile experience (whipped, soft, melting) and the aromatic benefits (calming lavender, refreshing lemongrass), connecting the product to emotion and feeling.
• •Encourage Ritual over Routine: Frame the use of the body butter not just as a routine, but as a "daily ritual" of self-care. This elevates the product from a simple moisturizer to an essential part of a mindful practice for well-being.

Social Perception

Likely perceived as a small, artisanal business, possibly family-run, specializing in niche, handcrafted products with a focus on authenticity.

Copy Examples

• •Simple ingredients, sensational softness. Your daily ritual of care starts here.
• •Calm your senses and nourish your skin. Our Whipped Lavender Body Butter is crafted with simple, pure shea for a moment of tranquility you can feel. Melt away the day and wrap yourself in soothing comfort.
• •Onyx56 was born from a simple idea: that skincare should be pure, joyful, and uncomplicated. We started in our home, whipping every batch of shea body butter by hand, with ingredients you can trust. Our mission is to bring a little moment of handcrafted comfort into your daily routine.
• •A new way to feel good: Introducing [New Scent]!
• •Nourishment that’s simply sensational. Our whipped shea body butters are made from ingredients you can pronounce, for skin that feels as good as it looks. #Onyx56 #HandcraftedCare #SimpleIngredients #BodyButter