Brand Tone

inspirational, practical, and encouraging

Brand Values

• •Sustainability
• •Waste Reduction
• •Recycling and Upcycling
• •Quality and Practicality
• •Empowerment

Best Practices

• •Lead with Purpose: Always connect the product back to the core mission of reducing single-use plastic. Every piece of copy should reinforce the "why" behind the brand.
• •Use Empowering Language: Employ active, encouraging words like "join," "choose," "reduce," and "empower." Frame the customer as a proactive agent of change.
• •Highlight Quality and Durability: Consistently mention the high-quality, long-lasting nature of the products. Use phrases like "built to last," "durable," and "years of use" to build trust and justify the purchase.
• •Be Specific and Transparent: Clearly state what the products are made from, such as "made from up to 10x Recycled Plastic Drink Bottles." This transparency reinforces authenticity and commitment to sustainability.
• •Maintain a Practical and Helpful Tone: While inspirational, the copy should always circle back to the practical benefits for the consumer: convenience, ease of cleaning, portability, and functionality. This balances the aspirational with the everyday reality of the user.

Social Perception

The general perception of Onya is overwhelmingly positive. Customers praise the high quality and longevity of the products, viewing the brand as a trustworthy and effective solution for reducing plastic consumption. Reviewers highlight the convenience, durability, and stylish design, reinforcing a long-standing positive reputation.

Copy Examples

• •The Last Bag You'll Ever Need. Since 2004, Onya has been creating high-quality, reusable solutions to fight plastic waste. Join the movement. Shop durable.
• •Your daily coffee just got an eco-upgrade. Our reusable coffee cups are designed for life on the go, keeping your drink hot and our planet clean. What’s your favorite brew to take #Onya? ☕️
• •Tired of flimsy plastic produce bags? Our award-winning, see-through mesh bags are made from recycled bottles and designed to last for years. Make your next grocery run a win for the planet. [Shop Now]
• •It's more than just a bag—it's a statement. When you choose Onya, you're not just getting a product built to last; you're taking a stand against single-use plastic. See our latest collection of eco-innovations inside.
• •Keep your artisan loaf fresh and your conscience clear. Our vintage-inspired bread bags are made from recycled materials and are 100% recyclable, offering a stylish and sustainable alternative to disposable packaging. Say goodbye to plastic, and hello to fresher bread.