Brand Tone

Expert & Authoritative, Innovative & Performance-Driven, Premium & High-Quality, Serious & Dedicated, Slightly Edgy & Confident

Brand Values

• •Innovation
• •Protection & Safety
• •Performance & Quality
• •Craftsmanship & Design
• •Dedication to the Athlete

Best Practices

• •Emphasize "The Science of Striking": Continuously weave in the expertise, research, and innovation behind the products. Use confident, knowledgeable language.
• •Focus on Protection and Performance Benefits: Clearly articulate how ONX gear helps athletes train safer, longer, and more effectively. Highlight specific technological advantages.
• •Speak to the Dedicated Athlete: Use language that resonates with individuals who are deeply committed to their combat sports journey and "honing" their skills. Avoid overly casual or frivolous tones.
• •Maintain a Premium Feel: Use strong verbs, precise adjectives, and a tone that reflects the high quality and craftsmanship of the products. The copy should feel as meticulously crafted as the gear itself.
• •Be Authentic and Credible: Leverage the expertise of Trevor Wittman and the real-world application of the gear by athletes. Testimonials and fighter stories can reinforce this, if genuine and aligned with the brand's core values.

Social Perception

Positive, Niche & Premium, Innovative but Different, Trusted by Professionals

Copy Examples

• •Headline: Stop Training. Start Honing. Body: You're not born a champion. You're forged. ONX Sports delivers the science of striking with next-gen protection, so you can push your limits and perfect your craft. This isn't just gear; it's your evolution.
• •Headline: The Only Wraps You'll Need are Around Your Title Belt. Body: Experience the revolution with ONX X-Factor Gloves. Our patented wrap-less design offers unparalleled wrist support and a custom heat-molded fit. Unleash your power with confidence.
• •Headline: Engineered for War. Designed for Warriors. Body: Trevor Wittman's expertise is in every stitch, every layer of foam. ONX Sports gear is built for those who demand the best in protection and performance. When you're serious about combat, we're serious about your gear.
• •Headline: Feel the Difference. Deliver the Impact. Body: It's more than just a glove. It's an extension of your will. ONX Sports provides the ultimate in fit, feel, and protection, allowing you to connect with your power like never before. What hones you?
• •Headline: Invest in Your Hands. Invest in Your Future. Body: Your most valuable assets in combat deserve an unmatched level of protection. ONX Sports' innovative designs reduce injury risk and enhance performance, keeping you in the fight, stronger and longer. Train smarter, hit harder.