Brand Tone

aspirational, warm, and authentic

Brand Values

• •Craftsmanship and Quality
• •Personalization and Uniqueness
• •Connection
• •Nature and Sustainability
• •Passion and Design

Best Practices

• •Lead with Storytelling: Don't just sell a product; sell the story behind it. Whether it's the origin of the wood, the inspiration for a design, or a customer's experience, frame your copy around a narrative.
• •Use Sensory and Emotive Language: Use descriptive words that evoke the feeling of wood (e.g., "warm," "smooth," "natural grain") and the emotions you want to associate with the brand (e.g., "connection," "love," "magic," "story").
• •Emphasize "You" and "Your": Center the copy on the customer. Instead of "We make great products," try "Your story, engraved in wood." This makes the message more personal and customer-centric.
• •Maintain a Warm and Accessible Voice: Even when being professional, the tone should remain warm and inviting. Address your audience as a community. When responding to comments or inquiries, be personal and genuine.
• •Be Consistent Across All Channels: The aspirational, warm, and authentic tone should be present everywhere —from the website's FAQ page to an Instagram reply. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

a premium, trustworthy, and artistic brand

Copy Examples

• •Carry a Piece of Nature. Your phone is with you on every adventure. Why not wrap it in something that feels just as alive? Our new Forest Series cases are crafted from solid cherry wood, with each grain telling its own unique story. It’s more than a case; it’s a connection to the wild, handcrafted just for you. Tap to explore the collection. #OnWoodProducts #WoodArt #Handcrafted #NaturalAesthetic #MadeInColombia
• •The Gift They'll Never Forget. Tired of generic gifts? Create a moment that lasts with a personalized gift from On Wood. Engrave a special date, a meaningful quote, or a custom design onto natural wood. Perfect for anniversaries, birthdays, or just because. Give a gift that tells their story. Shop Personalized Gifts
• •More Than Wood. It's Your Story. We craft personalized wooden accessories that connect you to what matters most. Discover pieces as unique as you are. Create Your Own
• •Make Your Brand Stand Out. Naturally. Dear [Client Name], leave a lasting impression with clients and employees. Our custom-engraved corporate gifts, from keychains to desk accessories, are crafted from premium wood and personalized with your logo. Show your team you value quality and authentic connection. Let's create something memorable together. Request a Corporate Quote
• •How We Turn Natural Wood into Art | The On Wood Process. Ever wonder how your On Wood piece is made? Journey with us from raw timber to finished art. Watch as we combine precision technology with the irreplaceable touch of a human hand to create products with soul. Every piece tells a story, and it all starts here.