Tono de Marca

Empathetic, Professional, and Reassuring

Valores de Marca

• •Compassion
• •Clarity & Simplicity
• •Dignity
• •Empowerment
• •Trust & Reliability

Mejores Prácticas

• •Lead with Empathy, Follow with Action: Always begin communications from a place of understanding ("We know this is hard..."). Then, transition to clear, reassuring language about the practical steps you will take to help ("...that's why we handle X, Y, and Z").
• •Use a "Guide" Not a "Hero" Framework: Position the brand as a knowledgeable and supportive guide that empowers the client (the hero) on their journey. The focus should be on the client's relief and peace of mind, not the brand's accomplishments. Use words like "we help you," "we guide you," and "we support you."
• •Maintain Visual and Verbal Calm: Ensure all visuals (color palette, imagery) and language are calm, clean, and uncluttered. Avoid jargon, overly complex sentences, and exclamation points. The goal is to reduce anxiety, not add to it.
• •Create a Lexicon of On-Brand Terms: Develop a list of "words we use" (e.g., guidance, support, compassionate, clear, process, journey, healing) and "words we avoid" (e.g., cheap, fast, easy, sell, death-tech). This ensures everyone writing for the brand uses a consistent vocabulary.
• •Validate, Never Minimize: In all copy, validate the customer's feelings. Use phrases like, "It's normal to feel...," "It's completely understandable that...," and "Many people find this part overwhelming." This builds trust and shows genuine compassion, reinforcing the core brand values.

Percepción Social

The brand is perceived as a needed, trustworthy, and modern service that provides innovative solutions for the administrative burden accompanying grief.

Ejemplos de Copy

• •When everything feels overwhelming, let us clear the path. Grieving is a full-time job. Managing the endless paperwork, calls, and accounts on top of it is an impossible task. At Onward Care, we handle the administrative side of loss so you can focus on what truly matters: healing. We're here to help you move forward, one step at a time.
• •More than just emotional support. Practical help after loss. After a loved one passes, the list of tasks is endless: closing bank accounts, managing bills, settling the estate. It's confusing and exhausting. Onward Care is the first comprehensive post-loss service designed to lift that burden from your shoulders. Get expert, compassionate guidance for everything that comes next. Learn more at onward.care.
• •A New Approach to Bereavement Support in the Workplace. How do we support employees through life's most difficult moments? Bereavement leave is a start, but the administrative burden of loss can last for months. Onward Care offers a new type of employee benefit: a dedicated service to help your team members manage the practical tasks after a death in their family. By providing real, tangible support, you can foster a culture of true compassion and care. #EmployeeWellness #CorporateBenefits #HR #CompassionateLeadership
• •A helping hand for the hardest of times. Onward Care provides complete post-loss support for families. From expert guidance on estate settlement to the compassionate handling of administrative tasks, we give you the space to grieve while we manage the details with dignity and care.
• •Help After a Loved One's Death | Onward Care Feeling lost after a loss? We manage estate tasks, close accounts & provide expert guidance. Get compassionate post-loss support so you can focus on healing.