Brand Tone

Artistic & Creative, Personal & Passionate, Authentic & Unique, Whimsical & Inspired, Confident & Protective

Brand Values

• •Originality & Uniqueness
• •Artisan Craftsmanship
• •Inspiration from Exploration
• •Personal Connection
• •Potential Eco-consciousness
• •Heritage & Storytelling

Best Practices

• •Embrace Storytelling: Every piece has a potential story, either from its materials or Donna's inspiration. Weave these narratives into product descriptions, social media posts, and email marketing to reinforce the personal and artistic values.
• •Use Evocative & Sensory Language: Describe the textures, the history of the components, and the feeling the jewelry evokes. Words like "whisper," "radiant," "timeless," "journey," and "soul" can enhance the artistic and whimsical tone.
• •Highlight the Artisan & Process: Consistently mention Donna Silvestri, her travels, and the handcrafted nature of the jewelry. Behind-the-scenes content or "meet the artist" features can strengthen the personal connection.
• •Speak Directly to Individuality: Frame the jewelry as a form of self-expression for those who appreciate uniqueness and artistry, rather than just fashion. Emphasize how the pieces allow the wearer to stand out.
• •Maintain Authenticity & Transparency: While reviews indicate some customer service challenges, ensure that copy is honest about the nature of handmade items (e.g., slight variations that add to uniqueness). If addressing policies, do so clearly and empathetically, even if firm. Continue to assert the originality and intellectual property of the designs.

Social Perception

Appreciation for Artistry, Concerns about Customer Service & Policies, Valued for Uniqueness

Copy Examples

• •Headline: Adorn Yourself with a Story. Discover Handcrafted Jewelry as Unique as You. Body: Each On U Jewelry piece is a journey, a collection of moments and materials gathered from around the world by artist Donna Silvestri. Wear more than just jewelry; wear a conversation starter, a testament to artistry, and a whisper of distant lands. Explore the new collection and find the piece that speaks to your soul.
• •Headline: From Donna's Studio to Your Collection: Art You Can Wear. Body: Step into a world of whimsical creation. At the On U Jewelry studio, vintage treasures and natural inspirations are transformed into unique adornments. Every curve, every stone, every detail is infused with passion and a story waiting to be yours. What story will you tell?
• •Headline: Dare to be Original. Embrace the Beauty of Handcrafted Imperfection. Body: In a world of fleeting trends, On U Jewelry stands for timeless artistry and individual expression. Our eco-chic pieces, crafted from carefully sourced vintage and natural elements, celebrate the beauty of the unique. Find your signature piece today.
• •Headline: Inspired by Travel, Crafted by Hand, Loved by You. Body: Let your jewelry transport you. Donna Silvestri's designs are born from global adventures, each element carrying the essence of its origin. These aren't just accessories; they're wearable art, connecting you to a world of beauty and creativity.
• •Headline: More Than Metal and Stone: It's On U Jewelry. Body: Discover the soul of On U Jewelry – where antique buttons become radiant pendants and fossilized whispers transform into elegant statements. Each creation is a testament to Donna Silvestri's vision, a unique piece of art designed to resonate with your spirit. Explore the collections and feel the difference.