Brand Tone

helpful, accessible, and quality-focused

Brand Values

• •Canadian Craftsmanship
• •Quality and Durability
• •Ease and Convenience
• •Customer-Centricity
• •Environmental Responsibility

Best Practices

• •Always Highlight "Made in Canada": This is a powerful value proposition. It should be present on the website, in social media bios, and mentioned regularly in posts as a mark of quality and trust.
• •Focus on Simplicity and Ease: Use words like "easy," "simple," "quick," and "effortless" when describing the process of using the frames. This language directly addresses a customer pain point and reinforces a core brand value.
• •Use Inspirational and Aspirational Language: Frame your products not just as frames, but as tools for "telling your story," "creating a home you love," and "bringing memories to life." Connect the product to the emotional benefit.
• •Maintain a Helpful, Approachable Voice: In social media comments, emails, and on the website's FAQ page, the tone should be friendly and supportive. Offer tips on creating gallery walls and answer questions thoroughly to build a community and establish expertise.
• •Showcase Real Customer Photos (with permission): User-generated content is the best social proof. Actively encourage customers to share their gallery walls and feature them prominently. This makes the brand more relatable and visually demonstrates the product's appeal in real homes.

Social Perception

The public perception of ON THE WALL FRAMES appears to be positive. Customers in this market are looking to elevate their homes with personalized art and appreciate brands that make the process simple and deliver a high-quality product. The focus of ON THE WALL FRAMES on Canadian manufacturing and easy-to-use products likely resonates well with its target audience.

Copy Examples

• •From your phone to your wall, in minutes. ✨ Our Quick Change frames make creating the gallery wall of your dreams easier than ever. Swap out prints, not frames, and keep your space feeling fresh all year long. Proudly made in Canada, for your memories. #OnTheWallFrames #GalleryWall #CanadianMade #HomeDecorInspo
• •Tired of the same old look? Your walls are a canvas waiting for a story. With ON THE WALL FRAMES, you can tell a new one whenever you feel inspired. Our easy-to-use, Canadian-made frames with UV-protective plexiglass are built to last a lifetime. Shop now and get 15% off your first gallery set! #PictureFrames #HomeDecor #MadeInCanada #EasyDIY
• •Headline: Frame Your Moments. Love Your Walls. Sub-headline: Discover high-quality, easy-to-use picture frames, proudly made in Canada. Create your perfect gallery wall today.
• •Hi [Customer Name], a house truly becomes a home when it’s filled with your memories. At ON THE WALL FRAMES, we believe in making that process simple and beautiful. Our frames are crafted with care in Canada and designed for you to easily switch out photos as your life and style evolve. Ready to bring your favorite moments to life?
• •Title: The Complete 7-Piece Modern Gallery Wall Set Description: Effortlessly create a stunning, professional-looking gallery wall with our curated 7-piece set. Featuring our patented Quick Change system, you can update your art or photos in seconds. Each frame is made in Canada with high-quality, durable materials and UV-protective plexiglass to keep your memories safe from fading. Your story deserves the best frame.