Brand Tone

warm, enthusiastic, and appreciative of quality and craftsmanship

Brand Values

• •Quality & Provenance: Sourcing the best produce from small, independent suppliers is a key message.
• •Supporting Small Producers: A commitment to promoting and working with small-batch, independent businesses.
• •Sustainability: Mentioned by the founder and evident in practices like using carbon-neutral couriers and discussing regenerative farming.
• •Curated Experience: Offering thoughtfully selected items and gift boxes that provide a unique and high-quality experience.
• •Customer Satisfaction: Emphasis on customer experience and a flexible return policy.
• •Passion for Food: Genuine enthusiasm for delicious food and sharing that enjoyment with others.

Best Practices

• •Embrace Storytelling: Don't just list ingredients; tell the story behind the product, the maker, or the inspiration. Highlight the "tender lovin care" and passion involved.
• •Use Sensory & Evocative Language: Describe flavours, textures, and aromas in a way that makes the reader almost taste the product (e.g., "sings on your palate," "insanely good").
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a fellow food enthusiast. Use warm, inviting language and avoid overly formal or corporate jargon.
• •Highlight Quality and Craftsmanship Consistently: Reinforce the value of "curated" and "artisan-made" in product descriptions, blog posts, and all communications.
• •Show, Don't Just Tell, Your Values: Instead of just saying you support small producers, feature their stories. Instead of just claiming sustainability, explain your eco-friendly practices (like carbon-neutral delivery).

Social Perception

The general perception gathered from reviews is positive, with customers appreciating the quality of the products and the concept of curated gift boxes featuring items from small producers. The brand is seen as offering unique, high-quality gifts. The availability of discount codes suggests a perception of offering good value, especially when these codes are utilized. The focus on independent suppliers and sustainability likely resonates well with ethically-minded consumers. The limited prominent social media presence might mean that direct public discourse and wide-scale social perception are still developing or are happening in more closed circles.

Copy Examples

• •Homepage Banner: "Discover the taste of discovery. At On The Table Co., we lovingly curate the finest goods from passionate, independent UK makers, bringing exceptional flavours right to your doorstep. Unwrap something wonderful."
• •Product Description (for a cheese box): "Imagine this: a perfectly ripe, artisan cheese, crafted with generations of skill, paired with a tangy, small-batch chutney that sings on your palate. Our [Cheese Box Name] isn't just a selection; it's a story of flavour, a celebration of craft, ready for your table."
• •About Us Snippet: "More than just food, it's a feeling. Lucy Mee founded On The Table Co. with a simple belief: that the best things in life are made with care, shared with joy, and tell a delicious story. We're thrilled to bring those stories to you."
• •Email Subject Line (for a new product launch): "Just In! ✨ You're Going to LOVE These New Artisan Treasures..."
• •Social Media Post (if active): "Weekend feasting just got an upgrade! 🧀🍷 Our [Hamper Name] is brimming with handpicked delights from incredible local producers. Who are you sharing yours with? #OnTheTableCo #SupportSmallUK #ArtisanFood #GiftIdeas #FoodieHeaven"