Brand Tone

Curated & Discerning, Artisanal & Quality-Focused, Passionate & Enthusiastic, Ethical & Supportive, Helpful & Informative, Slightly Sophisticated yet Approachable

Brand Values

• •Quality & Excellence
• •Support for Small Businesses
• •Sustainability & Ethical Sourcing
• •Customer Satisfaction
• •Authenticity & Storytelling
• •Thoughtful Gifting

Best Practices

• •Emphasize Quality and Curation: Always use language that reflects the high standards and careful selection process (e.g., "handpicked," "artisanal," "exceptional," "curated").
• •Tell the Story: Weave in the narrative of the small producers, the origin of the products, or the inspiration behind a gift box. This reinforces authenticity and connection.
• •Maintain a Passionate & Knowledgeable Voice: Write as an enthusiastic foodie who is excited to share discoveries. Use descriptive, sensory language.
• •Highlight Ethical Choices: Subtly (or directly, where appropriate) mention the support for small businesses and sustainable practices. This appeals to conscious consumers.
• •Keep it Sophisticated but Warm: Avoid overly casual slang, but ensure the tone remains inviting and friendly, not elitist. The goal is to make "great taste" accessible.

Social Perception

Customers perceive On The Table as a provider of unique, high-quality gift boxes. The focus on small, independent suppliers and sustainability is recognized and appreciated. Excellent customer service and attention to detail are noted strengths. The main concerns seem to be operational, such as delivery limitations or stock availability, rather than issues with brand values or product quality.

Copy Examples

• •Headline: Discover Delicious. Support Independents. Body: Tired of the same old gifts? At On The Table, we unearth exceptional food and drink from passionate, small-scale producers. Each box tells a story, a taste of something truly special. Gift thoughtfully.
• •Headline: Beyond the Hamper: Curated Experiences, Delivered. Body: We believe gifting should be an adventure. That's why we don't just pack boxes; we curate journeys for the palate, complete with artisan treasures and the tales of their makers. Perfect for those who savour quality and craft.
• •Headline: Taste the Difference Passion Makes. Body: From farm-fresh cheeses to small-batch gins, every item in our collection is chosen for its outstanding quality and the dedication of its producer. Help us champion the artisans fixing our food system, one delicious gift at a time.
• •Headline: For Congratulations, Commiserations, and Culinary Cravings. Body: Whatever the occasion, say it with flavour. Our bespoke gift boxes are brimming with handpicked delights from Britain's finest independent creators. Build your own or choose a curated selection – either way, it's a gift from the heart (and the stomach!).
• •Headline: Corporate Gifting, Reimagined. Body: Ditch the predictable. Impress your clients and colleagues with unique, artisanal gift boxes that speak volumes about your company's taste and values. Supporting small businesses never tasted so good.