Brand Tone

Aspirational, encouraging, and results-driven. It's friendly and relatable, yet authoritative and backed by athletic endorsements and positive customer reviews. The language is direct, confident, and focuses on benefits over features, creating a motivational and empowering voice.

Brand Values

• •Performance & Excellence
• •Health & Wellbeing
• •Accessibility
• •Simplicity & Effectiveness
• •Sustainability

Best Practices

• •Lead with the Benefit: Always start with why the customer needs the product. Focus on outcomes like "deeper sleep," "enhanced endurance," or "faster recovery" before detailing product features.
• •Use Action-Oriented, Empowering Language: Employ strong verbs and an encouraging tone. Words like "unlock," "conquer," "crush," "elevate," and "master" align with the aspirational nature of the brand.
• •Leverage Social Proof: Continuously integrate testimonials, user-generated content, and mentions of athletic partnerships ("Trusted by AFL stars") to build credibility and reinforce the brand's effectiveness.
• •Keep it Direct and Simple: Avoid overly technical jargon. The brand's strength is its simplicity. The copy should be as clear and straightforward as the product itself.
• •Maintain a Consistent Visual and Verbal Identity: Ensure the clean, modern, and motivational aesthetic seen on the website and Instagram is reflected in all marketing materials, from ad copy to packaging. The voice should always be confident and results-focused.

Social Perception

Perceived as a legitimate and highly effective brand within the athletic and wellness communities. Customers view the products as "game-changers" for sleep and athletic breathing. The association with professional sports teams lends significant credibility. The brand is seen as reliable, high-quality, and trustworthy, delivering on its promises.

Copy Examples

• •Don't Let Your Breath Hold You Back. That burning in your lungs? It's a limit. The final climb, the last rep, the final mile. It's where potential is proven. Our strips are engineered to optimize airflow, helping you push past those limits. Breathe deeper. Perform better. Unlock your next level. #OnTheNose #BreatheToAchieve #Performance
• •Win the Day Before It Starts. Peak performance isn't just about the grind. It's about the recovery. On The Nose strips improve airflow for deeper, more restorative sleep, so you wake up ready to conquer your goals. Stop snoring, start recovering. Shop now for 15% off your first order.
• •Sleep Deeper. Perform Better. Trusted by pro athletes and thousands of Aussies to master their breathing. Discover the strip that’s changing the game.
• •The one tiny hack that stopped my snoring and boosted my morning runs. It's that simple. 😴➡️🏃 #sleephack #runningtips #onthenoseco #bettersleep
• •Engineered for both elite athletes and anyone seeking to enhance their wellbeing, On The Nose Co's hypoallergenic nasal strips instantly optimize airflow. Experience improved endurance during workouts and quieter, more restful nights. With a secure, long-lasting adhesive and eco-friendly packaging, it's the simple, effective solution for better breathing, day and night.