Brand Tone

Helpful & Supportive, Educational & Informative, Trustworthy & Experienced, Direct & Clear, Notably Canadian-Focused

Brand Values

• •Educational Quality
• •Teacher Support
• •Child-Centric Learning
• •Practicality & Usability
• •Canadian Identity
• •Accessibility

Best Practices

• •Prioritize the Educator's Needs: Always frame benefits in terms of how the product helps the teacher or parent (e.g., saves time, meets curriculum requirements, engages students).
• •Emphasize "Fun" and "Engagement" for Students: Use positive language that reflects the goal of making learning enjoyable.
• •Be Specific About Curriculum Alignment: Clearly state which grades, subjects, and (where applicable) provincial or national curricula the resources align with. This builds trust and relevance.
• •Maintain a Helpful and Approachable Voice: Avoid overly academic or jargon-filled language. Keep the tone supportive and understanding of the challenges educators face.
• •Showcase Canadian Content Authentically: When highlighting Canadian materials, ensure the language reflects an understanding and appreciation of Canadian educational contexts.

Social Perception

Positive among Educators, Seen as a Reliable Resource Provider, Appreciation for Canadian Content, Considered Practical and User-Friendly

Copy Examples

• •Headline: Make Canadian History Come Alive! Our Grade 5 Social Studies resources are curriculum-aligned and teacher-approved to spark curiosity and lighten your lesson planning.
• •Social Media Post: Tackling fractions this week? Our 'Fun with Fractions' workbook for Grades 3-4 offers engaging activities to help your students master key concepts. Learning made enjoyable and effective! #teachertools #homeschoolmath #onthemarkpress
• •Email Subject Line: New! Digital & Printable Resources to Support Your Ontario Language Curriculum.
• •Product Description Snippet: Designed by teachers, for teachers. This comprehensive resource provides ready-to-use lesson plans and reproducible worksheets, saving you valuable prep time while ensuring your students meet Grade 2 science expectations.
• •Call to Action: Explore our wide range of K-8 educational workbooks and discover how On The Mark Press can help simplify your teaching and inspire your students. Shop now for quality Canadian curriculum resources!