Brand Tone

friendly, accommodating, and enthusiastic

Brand Values

• •Personalization & Uniqueness
• •Quality
• •Cherishing Memories
• •Customer Satisfaction & Collaboration
• •Versatility

Best Practices

• •Embrace "Unique" and "Personalized": Consistently use language that highlights the bespoke nature of the products. Words like "custom," "one-of-a-kind," "your vision," "tailored," and "personalized" should be staples.
• •Keep it Positive and Enthusiastic: Use upbeat language, emojis where appropriate (especially on social media), and express excitement about customers' ideas and the products themselves.
• •Be Approachable and Collaborative: Write as if you're having a friendly conversation. Use "we" and "you" to foster a sense of partnership. Invite interaction, questions, and custom requests explicitly.
• •Focus on Memories and Meaning: Connect the products to the emotional value they provide – celebrating milestones, cherishing memories, creating thoughtful gifts.
• •Develop a Simple Brand Voice Guide: Document key phrases, a "we are/we are not" list (e.g., "We are: Creative, helpful, enthusiastic. We are not: Overly formal, generic, indifferent"), and preferred terminology to ensure everyone creating content stays on the same page.

Social Perception

Customers generally perceive "onthekorner" (OTK World) positively, particularly those who have purchased through their Etsy store. They are seen as a reliable source for customized and personalized items, delivering on quality and specific requests. The brand is associated with gift-giving and creating meaningful keepsakes. The perception is that of a creative and customer-focused business that helps bring personal ideas into tangible products.

Copy Examples

• •Headline: Your Vision, Our Craft! Let's Make Something Unique Together! Body: Got a special occasion or just want to treat yourself to something truly one-of-a-kind? At OTK World, we're all about bringing your awesome ideas to life. From custom tees to cherished photo keepsakes, let's create magic!
• •Social Media Post (Image: A collage of unique customer-designed items): Caption: Wow! 🤩 Look at these incredible creations our amazing customers dreamed up! We're so thrilled to help you celebrate your moments, big or small. Got an idea brewing? We're your "1 STOP SHOP FOR EVERYTHING CUSTOM!" – drop us a message, we'd love to hear it! #OTKWorld #HomeOfTheUnique #PersonalizedGifts #CustomMade #[YourIdeaHere]
• •Product Description Snippet (for a custom photo mug): Start your day with a smile! 😊 This isn't just any mug; it's *your* mug, featuring your favorite photo, a special date, or a quirky quote that’s all you. Made with love and care, because we believe memories should be cherished (and your coffee should be awesome!).
• •Email Subject Line: 🎉 Let's Get Creative! Your Custom Project Awaits at OTK World! Email Body Snippet: Hey [Customer Name], Ready to turn those brilliant ideas into reality? Whether it's a personalized gift that wows, unique merch for your brand, or a special keepsake, the OTK World team is excited to help you create something truly memorable. We're passionate about making your vision come to life!
• •Website Call to Action Button/Text: Button: Bring Your Idea to Life! Nearby text: "We love custom projects! Simply hit the 'Request Custom Order' button, and let's chat about how we can make your unique item."