Brand Tone

Inspirational, Educational, Approachable, Supportive, Authoritative

Brand Values

• •Holistic Health
• •Education & Empowerment
• •Quality & Integrity
• •Sustainability (Lifestyle)
• •Balance
• •Community
• •Performance & Vitality

Best Practices

• •Develop a Brand Voice Guide: Document On Target Living's specific tone words (e.g., inspirational, educational, approachable, authoritative, empathetic), a "we are/we are not" list (e.g., "We are encouraging, we are not shaming"), preferred vocabulary, and examples of on-brand and off-brand copy. Share this with everyone who creates content.
• •Embody the Founder's Passion & Expertise: Chris Johnson's voice – passionate, experienced, and genuinely wanting to help people – is a core part of the brand. Copy should reflect this authentic desire to educate and empower, often using "you" to speak directly to the audience.
• •Focus on Empowerment and Solutions, Not Problems: While acknowledging challenges (e.g., stress, low energy), the primary focus should always be on positive, actionable solutions and empowering the individual to make changes. Avoid fear-mongering or overly clinical language.
• •Keep it Simple and Relatable: The brand's strength lies in making healthy living accessible. Avoid complex jargon. Use clear, concise language. Share relatable examples and stories (like customer testimonials or even snippets of the team's own health journeys) to connect on a human level.
• •Be Consistent Across All Platforms, Adapt to Nuance: While the core tone remains the same, allow for slight variations depending on the platform and context (e.g., TikTok might be more playful, while a research-backed blog post might be more formally informative but still approachable). Always ensure the core values of REST | EAT | MOVE and the supportive, educational voice shine through.

Social Perception

Trusted Resource, Effective & Life-Changing, Practical & Simple, High-Quality Products, Inspiring & Motivational, Community-Focused

Copy Examples

• •Instagram Post (Image: Vibrant smoothie bowl): Fuel your day the On Target Living way! 🌿 Our REST | EAT | MOVE philosophy isn't about restriction, it's about abundance. Start with small, powerful choices like this nutrient-packed smoothie. What's your go-to healthy breakfast? Share below! #OnTargetLiving #HealthyHabits #EatWellLiveWell #Superfoods #EnergyBoost
• •Facebook Ad (Video: Short clip of Chris Johnson speaking energetically): Tired of feeling tired? 🤔 It's time to reclaim your energy and vitality! Our founder, Chris Johnson, has spent 30+ years guiding people to feel their BEST. Discover the simple yet powerful REST | EAT | MOVE principles that can transform your health. Learn more and explore our natural superfoods! [Link to Website] #OTLInspires #HealthJourney #FeelYourBest #WellnessJourney #ChrisJohnson
• •Email Newsletter Snippet (Subject: Unlock Your Potential: It Starts with How You REST): Hey [Name], in our go-go-go world, true rest often takes a backseat. But at On Target Living, we know that REJUVENATION is a cornerstone of peak performance and happiness. This week on the blog, we dive deep into creating a restful environment that truly recharges your mind and body. Ready to transform your sleep and energy? [Link to Blog Post] Your partners in health, The OTL Team.
• •Product Page Snippet (For Spirulina/Chlorella): Power up your cells with nature's finest! 💪 Our Spirulina & Chlorella tablets are more than just a supplement; they're a commitment to your foundational health. Packed with digestible protein, essential amino acids, and cleansing chlorophyll, this is your daily step towards enhanced energy and a stronger immune system. Experience the OTL difference. [Link to Add to Cart] #SuperfoodPower #CleanEating #Detoxify #ImmuneSupport #OnTargetNutrition
• •Website Homepage Headline & Sub-headline: (Headline): You Have The Power To Feel Your Best. (Sub-headline): On Target Living guides you with a simple, sustainable lifestyle based on REST | EAT | MOVE. Discover educational resources, premium superfoods, and the support you need to transform your health and performance.