Brand Tone

rebellious, bold, confident, and direct

Brand Values

• •Individuality/Self-Expression
• •Affordability
• •Style & Design
• •Quality (Perceived Value)
• •Customer-Centricity (Implied)

Best Practices

• •Embrace Bold Language: Use strong verbs, direct statements, and a confident, slightly rebellious attitude. Avoid passive voice and overly formal language.
• •Focus on Individuality: Frame products as tools for self-expression and standing out from the crowd. Highlight uniqueness.
• •Be Direct and Transparent: Use clear, concise language. The 'No B.S.' value should translate into straightforward product descriptions and marketing messages.
• •Inject (Appropriate) Attitude: A touch of edginess and confidence is key. Slang and colloquialisms can be used authentically if they fit the target audience.
• •Maintain Visual-Verbal Consistency: Ensure the edgy and stylish visuals on platforms like Instagram are mirrored by equally bold and confident written content.

Social Perception

Polarized. Positive perception: unique and edgy designs, self-expression at an affordable price, direct attitude. Negative/Skeptical perception: products' availability on cheaper platforms, questions about originality and markup, concerns about inconsistent quality or fit, skepticism about 'made in China' origin.

Copy Examples

• •Tired of blending in? Grab Onslice. Shades that scream *you*, not your bank balance. #SliceTheNorm
• •Mediocrity is a disease. Your style is the cure. Onslice: Unapologetically bold eyewear. #BeOnslice
• •Don't just see the world. Make it see you. Onslice sunglasses – for the few who dare. #WalletFriendlyEdge
• •They told you to fit in. We say stand out. Onslice: Style that speaks louder than words. #RealnessOverRoutine
• •Cool designs? Check. Built tough? Hell yes. Won't break the bank? Always. That's the Onslice promise. #NoBSShades