Brand Tone

Modern, Aspirational, and Enthusiastically Approachable

Brand Values

• •Individuality and Self-Expression: Believing that a home should reflect your personality and values.
• •Discovery of the Unique: A commitment to helping customers find distinctive home and interior items and truly unique pieces.
• •Global Inspiration, Local Connection: Partnering with a wide network of international studios while also fostering collaborations with local artists to offer a blend of global aesthetics with local charm.
• •Accessible Style (Affordable Luxury): Aiming to provide affordable luxury and fast-trend home decor, making stylish interiors attainable.
• •Creativity and Transformation: Offering products that spark creativity and originality and can fundamentally transform the mood of the space.

Best Practices

• •Speak Your Customer's Language: Use contemporary, positive, and slightly informal language that resonates with a design-conscious audience. Avoid overly technical jargon; focus on the feeling and aesthetic.
• •Inspire with Possibility: Frame product descriptions and social media posts around the transformative power of decor. Show, don't just tell, how items can enhance a space and reflect personality.
• •Emphasize Uniqueness and Curation: Consistently highlight the discovery aspect—the global sources, artisan connections, and the curated nature of the collection. Make customers feel they are finding something special.
• •Be Enthusiastic and Authentic: Let genuine passion for design and decor shine through. An excited tone can be infectious and build a stronger connection with the audience.
• •Maintain Visual and Verbal Harmony: Ensure the copy's tone aligns seamlessly with the brand's visual identity across all platforms. The aspirational yet approachable feel should be consistent in both imagery and text.

Social Perception

The brand strives to be seen as a trendy, inspiring, and reliable source for unique and affordable modern home decor. The brand positions itself as a go-to for individuals looking to infuse their homes with personality and modern style.

Copy Examples

• •Your space is telling a story. What do you want it to say? ✨ Discover decor at OnShelf that’s as unique as you are. Let's make home, yours. #OnShelfDecor #HomeStory #CuratedForYou
• •Dreaming of a home refresh? We get it. OnShelf brings the world's most creative artisan pieces right to your doorstep. Style, meet personality. #UniqueDecor #GlobalFinds #TransformYourHome
• •Stop scrolling, start styling! 🛋️ Our newest arrivals are here to spark joy and major home envy. Tap to find that perfect piece you didn’t know you needed. #OnShelf #HomeInspo #DecorGoals
• •It’s more than just decor, it’s a vibe. Create yours with OnShelf. From bold statements to subtle charms, we curate the unique so you can curate your life. #InteriorVibes #ExpressYourself #OnShelfStyle
• •Ready for a home that feels like *you*? OnShelf is your creative partner in decor. Explore unique, affordable luxury that brings your vision to life. P.S. Fresh trends just landed! #AffordableLuxury #HomeDecorTrends #PersonalSpace