Brand Tone

Problem/Solution-Oriented, Direct and Confident, Benefit-Driven, Promotional and Urgent, Customer-Centric (in claims)

Brand Values

• •Efficacy and Performance
• •Quality and Reliability
• •Practicality and Convenience
• •Customer Satisfaction
• •Accessibility/Value

Best Practices

• •Focus on the "Before & After": Continuously emphasize the problem (dirty, stained, dull surfaces) and dramatically present the solution (sparkling clean, restored, bright surfaces) that OnQuímica products provide. Use strong visuals to support this.
• •Use Direct, Active, and Confident Language: Employ strong verbs and make clear, confident claims about product benefits and effectiveness. Avoid passive voice or hesitant phrasing.
• •Highlight Key Differentiators: Consistently mention unique selling propositions like ANVISA approval/notification, concentrated formulas (if positioned as a benefit), or specific types of stains the products tackle exceptionally well.
• •Incorporate Social Proof (Authentically): While the brand already uses testimonials, ensure they are perceived as genuine. If addressing negative feedback (like that on Reclame Aqui) becomes necessary, do so transparently while reinforcing brand values.
• •Maintain a Consistent Visual and Verbal Style Across All Channels: Ensure that the language, aesthetics, and promotional strategies are aligned on the website, Instagram, YouTube, TikTok, and any marketplace listings to build a cohesive and recognizable brand identity. The current direct and results-focused style should be maintained.

Social Perception

There's a dichotomy in OnQuímica's social perception. The brand actively promotes a narrative of high customer satisfaction and product efficacy through its own channels. However, third-party review aggregators like "Site Confiável" point to significant issues on platforms like Reclame Aqui, suggesting problems with service or delivery. Marketplace reviews are sparse but lean positive for the product itself. This suggests that while the product might perform as advertised for some, there could be broader issues related to the customer experience (e.g., delivery, service, unmet expectations based on the "Reclame Aqui" data).

Copy Examples

• •Headline: Tired of Stubborn Stains? Reclaim Your Floors with OnQuímica! Body: Stop scrubbing endlessly! Our powerful [Product Name, e.g., Limpa Pisos On Química] cuts through the toughest grime, dirt, and set-in stains in minutes. See the difference. Feel the clean. Order yours today and get 50% off!
• •Headline: The Secret to Effortless Cleaning is Here! Body: Why waste time and energy on cleaners that don't work? OnQuímica delivers a deep clean without the hard work. Just apply, wait briefly, and rinse. Perfect for [mention types of floors/surfaces]. Get your shine back – guaranteed!
• •Headline: Don't Replace It, Restore It! OnQuímica Makes Old Floors Look New. Body: Think your floor is beyond saving? Think again! Our scientifically formulated cleaner lifts away years of buildup, revealing the true beauty of your floors. ANVISA approved for your peace of mind. Click to see incredible before & afters!
• •Headline: Limited Time Offer: Powerful Clean, Unbeatable Price! Body: Experience the OnQuímica difference! Our best-selling [Product Name] is now available in a value kit. Get [Number] for the price of [Number-X] and transform your home. Fast shipping across Brazil!
• •Headline: Join Thousands of Satisfied Customers! Body: See why Brazilians are choosing OnQuímica for a truly clean home. Our customers rave about the results – and you will too! Check out their testimonials and discover the power of a real clean. Shop now!