Brand Tone

enthusiastic, supportive, and community-focused. authoritative and expert

Brand Values

• •Quality
• •Community
• •Empowerment/Game-Changing
• •Inspiration & Creativity
• •Customer Focus

Best Practices

• •Speak the Producer's Language: Use terminology and references that resonate with Hardstyle producers.
• •Maintain Enthusiasm and Energy: Reflect the high-energy nature of the Hardstyle genre in your communication.
• •Focus on Empowerment and Solutions: Position your products and content as tools that help producers achieve their goals and overcome challenges.
• •Foster Community Interaction: Encourage engagement, feedback, and sharing within your social media and customer communications.
• •Be Generous with Value: Continue offering a mix of high-quality free content alongside premium products to reinforce the supportive and community-driven aspect of the brand.

Social Perception

generally perceived positively as a valuable resource for high-quality sounds and a supportive entity within the scene.

Copy Examples

• •Stop searching, start creating. Our latest Hardstyle pack is loaded with game-changing sounds to elevate your tracks instantly. Get inspired and make bangers.
• •Join the On Point Samples family! We're more than just samples; we're a community dedicated to helping you master Hardstyle. Check out our new free tutorial.
• •Tired of generic sounds? Our artist-curated presets give you the unique edge you need to stand out. Unleash your creativity today.
• •From aspiring producer to mainstage ready. We provide the high-quality tools and knowledge you need to transform your Hardstyle productions. Level up now!
• •The wait is over! The ultimate Hardstyle production suite is here, packed with everything you need to craft professional-grade tracks. Don't just make music, make an impact.