Tono de Marca

Helpful, Accessible, Results-Oriented, Trendy/Current, Trustworthy/Professional, Enthusiastic & Positive

Valores de Marca

• •Quality
• •Accessibility/Affordability
• •Customer Satisfaction
• •Supporting Local
• •Care

Mejores Prácticas

• •Focus on Solutions and Benefits: Always highlight how the products solve a customer's problem or help them achieve their desired look (e.g., "tame frizz," "boost volume," "restore shine").
• •Use Positive and Empowering Language: Employ words that inspire confidence and excitement about hair and beauty (e.g., "elevate," "transform," "radiant," "healthy," "fabulous").
• •Maintain Clarity and Simplicity: While professional, the language should be easy for the average consumer to understand. Avoid overly technical jargon unless explained.
• •Incorporate Trust-Building Elements: Regularly mention "salon-quality," "professional brands," and being "NZ owned and operated" to reinforce credibility. Highlight positive customer reviews or results when possible.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and customer service interactions is harmonious and reflects the core brand identity.

Percepción Social

Reliable online retailer for professional hair and beauty products in New Zealand, focusing on quality and accessibility. Positive for product effectiveness, seen as a retailer of professional brands, convenient, appealing to price-conscious shoppers.

Ejemplos de Copy

• •Headline for a new product: "Unlock Your Best Hair Day, Every Day! ✨ Discover the new [Product Name] – salon-quality results, delivered to your door. Shop now and transform your locks! #OnPointBeautyNZ #HealthyHairJourney"
• •Facebook Ad for a promotion: "Tired of dull, lifeless hair? 🙁 Revitalize your strands with our premium hair treatments! Enjoy 15% OFF all [Brand/Category] this week only. Your hair will thank you! Shop OnPoint: [link] #SalonQuality #HairGoalsNZ"
• •Instagram Caption for a customer testimonial (if available, otherwise a general product post): "Real results, real confidence! 😍 Our customers are loving the [Product Name] for its incredible [benefit, e.g., shine-boosting, frizz-taming] power. Get yours today and experience the OnPoint difference. Link in bio! #OnPointHairNZ #CustomerLove #BeautifulHair"
• •Email Subject Line for a newsletter: "Your At-Home Salon Experience Starts Now! ✨+ Exclusive Tips Inside!" Email Body Snippet: "Hi [Customer Name], at OnPoint Hair & Beauty, we believe everyone deserves to feel fabulous with salon-quality hair care, without the salon price tag. Explore our latest arrivals and expert picks to help you achieve your ultimate hair goals right at home..."
• •Product Page Snippet (for a nourishing shampoo): "Gently cleanse and deeply nourish with our [Product Name] Shampoo. Infused with [Key Ingredient 1] and [Key Ingredient 2], it’s designed to restore moisture, boost shine, and leave your hair feeling irresistibly soft and healthy. Perfect for [Hair Type]. Proudly NZ owned. Add to cart for hair that’s truly on point!"