Brand Tone

aspirational yet accessible

Brand Values

• •Quality & Professionalism
• •Accessibility & Value
• •Customer Satisfaction
• •Local Identity

Best Practices

• •Always Blend Aspiration with Accessibility
• •Emphasize the "OnPoint" Promise
• •Highlight New Zealand Roots
• •Leverage Social Proof
• •Focus on Solutions and Benefits

Social Perception

overwhelmingly positive. Customers view the brand as a reliable and affordable source for high-quality hair care. They are perceived as a trustworthy, New Zealand-owned business that helps customers achieve beautiful and healthy hair.

Copy Examples

• •Salon-Perfect Hair, Delivered to Your Door. Why wait for your next appointment? Get that fresh-from-the-salon feeling every day with our range of professional hair care products, handpicked for you and available at prices you’ll love. Shop now and keep your look OnPoint.
• •Your Hair Deserves the Best. You Deserve the Best Price. At Onpoint Hair and Beauty, we don’t think you should have to choose between quality and affordability. As a proud NZ-owned business, we bring you the world's leading hair care brands without the salon price tag.
• •Unlock Your Hair’s Potential. From nourishing treatments to everyday essentials, discover everything you need for healthier, stronger, more beautiful hair. Explore our collections and let your hair shine.
• •Rated 5 Stars by Kiwis Like You! See why customers across New Zealand are raving about our products and prices! Find your new favorite hair care solution and join our community of happy customers.
• •Keep Your Look OnPoint. Effortlessly. Busy schedule? We’ve got you. Order premium hair and beauty products online and have them delivered straight to your home. It’s never been easier to maintain your signature style.