Brand Tone

Elegant & Sophisticated, Passionate & Emotional, Authentic & Transparent, Appreciative & Customer-Centric, Proudly Romanian

Brand Values

• •Quality & Craftsmanship
• •Elegance & Timeless Design
• •Authenticity & Heritage
• •Customer Satisfaction & Connection
• •Passion & Dedication

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the meticulous attention to detail, the premium materials used, and the handmade aspect of the products, reinforcing the luxury and durability value.
• •Share the Brand Story Consistently: Weave in elements of the family origin, the passion behind the brand, and the journey from a small workshop to an internationally recognized name. This builds authenticity and emotional connection.
• •Maintain an Elegant and Sophisticated Language: Use descriptive and evocative words that reflect the timeless beauty and high standards of the products. Avoid overly casual slang while still being warm and approachable.
• •Engage with Passion and Gratitude: When interacting with customers on social media or in communications, express genuine appreciation and enthusiasm. Reflect the brand's dedication and the value placed on the customer relationship.
• •Showcase Customer Testimonials and Experiences: Let the positive experiences of other customers reinforce the brand's promises of quality and satisfaction. This builds trust and social proof authentically.

Social Perception

Highly Positive, Trustworthy, Aspirational yet Accessible Luxury, Valued for Romanian Origin, Community Focused

Copy Examples

• •Headline: ONOCAN: Crafted with Passion, Worn with Elegance. Body: Discover the soul of Transylvanian craftsmanship in every stitch. Our leather bags are more than an accessory; they are a testament to timeless design and enduring quality, made for a lifetime of cherished moments.
• •Headline: Feel the Authenticity. Experience ONOCAN. Body: From our family workshop to your wardrobe, each ONOCAN bag carries a story of dedication and love for beauty. Invest in a piece that speaks of who you are.
• •Headline: The Luxury of Detail. The Promise of ONOCAN. Body: Impeccable finishes, premium leather, and a design that transcends trends. Experience the ONOCAN difference – where tradition meets timeless elegance.
• •Headline: More Than a Bag. It's Your Story. Body: ONOCAN creates companions for your journey, bags that age beautifully and carry the essence of your unique style. Join our family of discerning individuals who choose quality and soulful design.
• •Headline: ONOCAN: Where Romanian Heritage Meets Modern Elegance. Body: Proudly designed in Transylvania, our bags are a celebration of meticulous craftsmanship and a passion for creating beautiful, lasting pieces. Carry a part of our dream.