Brand Tone

professional, direct, and transactional

Brand Values

• •Efficiency
• •Comprehensiveness
• •Transparency
• •Simplicity

Best Practices

• •Prioritize Clarity Over Cleverness: All copy, from ad headlines to policy descriptions, should be unambiguous and easy to understand. Avoid industry slang or overly creative phrasing that could confuse the customer.
• •Maintain a Professional and Authoritative Voice: Use clear, grammatically correct language. The tone should convey expertise and reliability, assuring customers they are dealing with tire experts.
• •Focus on Action-Oriented Language: Employ strong verbs and direct calls-to-action (e.g., 'Shop Now,' 'Search Tires,' 'View Details'). This aligns with the brand's value of efficiency and guides the user through the sales funnel.
• •Ensure Consistency Across All Text: The language used on product pages, in transactional emails, and in any future marketing materials should feel like it comes from the same source. Create a simple style guide that outlines the brand's voice.
• •Let a "No-Frills" Approach Be a Feature: Instead of trying to create a vibrant, chatty personality that doesn't align with the current brand, lean into the identity of being the most efficient, direct, and comprehensive place to buy tires online. The value proposition is the process itself.

Social Perception

neutral and undefined

Copy Examples

• •The Right Tires, The Best Price. Save Up to 20% on All-Season Brands This Week.
• •Your OnlyTire.com Order is Confirmed. Next Steps for Installation.
• •Find Your Perfect Fit. Search Over 50,000 Tires by Vehicle, Size, or VIN.
• •Stop Searching. Start Driving. Fast, free shipping to a local installer of your choice. OnlyTire.com: The Simple Way to Buy Tires.
• •At Only Tire, we believe buying tires should be straightforward. We provide a comprehensive selection, detailed information, and a simple purchasing process so you can get back on the road with confidence and without complication.