Brand Tone

Playful & Unique, Culturally Inspired & Appreciative, Trendy & Contemporary, Community-Oriented & Conscious, Enthusiastic & Passionate, Approachably Niche

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Cultural Appreciation & Authenticity
• •Social Responsibility & Community Support
• •Sustainability & Eco-Consciousness
• •Customer Happiness

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key characteristics of your tone (e.g., Playful, Culturally Appreciative, Trendy, Conscious), including a "do's and don'ts" list, specific vocabulary, and examples. This ensures anyone writing for the brand is aligned.
• •Immerse in the Brand's Inspirations: For NovMtl, this would mean understanding and appreciating Japanese art, culture, and contemporary street style. This authentic understanding will naturally infuse the copy with the right nuance.
• •Prioritize Value-Driven Language: Weave in the brand's core values (Uniqueness, Quality, Cultural Appreciation, Social Responsibility, Sustainability) into product descriptions, social media posts, and all communications. For instance, instead of just saying "eco-friendly packaging," explain the commitment to the Zero Waste Quebec Association.
• •Engage with the Community Authentically: When talking about giving back or cultural inspirations, ensure the language is genuine and respectful, avoiding tokenism. Share specific stories and impacts where possible.
• •Review and Iterate Regularly: Periodically review all customer-facing copy to ensure it still aligns with the defined brand tone and values, especially as the brand evolves or market trends shift. Use customer feedback (like the Judge.me reviews) to understand how the tone is being perceived and make adjustments if necessary.

Social Perception

Positive for Product Quality & Uniqueness, Mixed on Customer Service & Fulfillment, Seen as a Source for Niche/Specialty Items, Locally Rooted (Montreal) but with Global Reach, Potentially Inactive or Restructured

Copy Examples

• •Step out of the ordinary and into a pair of NovMtl originals! Our latest sock drop is bursting with playful patterns and vibrant colors, designed in Montreal to add a pop of joy to your every step. Express yourself from the ankles up! #NovMtlStyle #FunkySocks #MadeInMontreal
• •Crafted with love, inspired by tradition. Each of our *Handmade* Origami bags tells a story of Japanese artistry and modern style. Carry a piece of unique design wherever you go. Supporting artisans, supporting style. #NovMtlHandmade #OrigamiBag #JapaneseInspired
• •Discover the timeless elegance of a vintage Haori, direct from Japan to your wardrobe. Each piece is a work of art, rich in history and ready for its new chapter with you. Explore our curated collection and embrace unique style. #NovMtlVintage #KimonoFashion #SustainableStyle
• •At NovMtl, we believe fashion can make a difference. This month, a portion of every sale goes towards [Local Charity Name], helping us give back to the Montreal community that inspires us daily. Wear your values. #NovMtlGivesBack #SupportLocalMTL #FashionWithPurpose
• •More than just an online store, NovMtl is a celebration of unique design, Japanese-inspired aesthetics, and conscious living. From playful socks that spark joy to handmade treasures, we're here to help you express your individual style. Based in Montreal, shipping worldwide with minimal waste in mind. #NovMtl #UniqueFinds #ConsciousFashion