Brand Tone

helpful, approachable, and value-driven, enthusiasm, eco-conscious and responsible

Brand Values

• •Sustainability/Circularity
• •Affordability/Value
• •Customer Focus/Service
• •Transparency/Trust
• •Accessibility/Inclusivity

Best Practices

• •Always Emphasize Value and Affordability: Use phrases like "dream prices," "sharp price," "affordable," "save money," "high discounts" consistently.
• •Highlight the Sustainability Angle: Integrate terms like "second life," "circular economy," "sustainable choice," "eco-friendly" into messaging where appropriate.
• •Maintain a Helpful and Supportive Voice: Frame communication around solving customer problems and making the process easier (e.g., "We help you," "We can assist," "Let us handle," "worry-free").
• •Be Clear and Direct: Use straightforward language that is easy to understand, avoiding overly technical jargon unless explained. Focus on the benefits for the customer.
• •Showcase Expertise and Enthusiasm: Let the team's passion for kitchens and customer service shine through. Use positive and engaging language, especially when describing the team or successful projects.

Social Perception

reliable, budget-friendly, and environmentally conscious option for acquiring or selling a kitchen. They position themselves as experts who simplify the process for the customer.

Copy Examples

• •Headline: "Your Dream Kitchen Without the Hefty Price Tag. Discover Sustainable Showroom & Used Kitchens Today!" Body: At Onlinekeukenveiling.nl, we give beautiful kitchens a second chance. Find high-quality, pre-loved, and ex-showroom kitchens at prices that make sense. Save money and help the planet!
• •Social Media Post: "Why buy new when you can renew? 🌿 Onlinekeukenveiling.nl connects you with stunning showroom and quality used kitchens. Get expert advice, seamless disassembly, and delivery. Your perfect kitchen is waiting! #SustainableKitchens #KitchenDeals #CircularLiving"
• •Website Banner: "Don't Break the Bank, Renovate Smart! Affordable Ex-Showroom Kitchens with Full Service – From Our Floor to Your Door. Get a Quote Today!"
• •Email Subject: "Unlock Amazing Deals on Quality Kitchens + We Handle the Hard Work!" Body: Hi [Customer Name], looking for a fantastic kitchen upgrade without the stress? Onlinekeukenveiling.nl offers a wide range of showroom and used kitchens. We can even help with disassembly and delivery. Let us make your kitchen dreams a reality, affordably and sustainably.
• •Product Description Snippet: "This beautiful [Brand Name] showroom kitchen is looking for a new home! Gently used and meticulously inspected, it offers incredible value and style. By choosing this kitchen, you're not just saving money, you're making an eco-friendly choice. Our team can assist with disassembly and delivery for a hassle-free experience."