Brand Tone

Helpful, Aspirational, and Modern

Brand Values

• •Quality and Functionality
• •Aesthetic Appeal
• •Accessibility and Value
• •Customer Trust

Best Practices

• •Lead with the Benefit: Start with how the product improves the customer's life (e.g., 'save time,' 'reduce clutter,' 'cook with ease') before diving into features. The Fandcy tone is helpful, so the copy should always be solution-oriented.
• •Use Warm and Inclusive Language: Employ words like 'your,' 'we,' and 'together' to build a sense of community. Ask questions in social media captions to invite conversation and make the brand feel approachable.
• •Maintain a Clean and Modern Vocabulary: Mirror the brand's visual aesthetic with your words. Use clear, concise, and contemporary language. Avoid jargon or overly technical terms. The goal is to sound sophisticated yet accessible.
• •Tell a Micro-Story: Frame products within a relatable context. Instead of just 'sells knives,' it's 'Effortless prep for your family's favorite Sunday roast.' This connects the product to a positive emotion or experience.
• •Reinforce Core Values: Subtly weave brand values into the copy. Mention 'quality craftsmanship,' 'thoughtful design,' or 'Australian-owned' where appropriate to constantly remind customers what Fandcy stands for.

Social Perception

Positive, positioning it as a reliable and trustworthy source for affordable and stylish homewares; perceived as good value, delivering on design and functionality; trendy and modern; legitimate online retailer within Australia.

Copy Examples

• •Tired of kitchen clutter? So were we. ✨ Our new modular shelving doesn't just organize your space asit transforms it. Swipe to see how you can go from chaos to calm. What would you store here first? #FandcyLiving #HomeOrganization #KitchenGoals
• •Cook with style and confidence. Our new cookware collection combines non-stick functionality with a sleek, modern design that looks beautiful on any stovetop. High-quality, affordable, and designed in Melbourne for Aussie kitchens. Shop now and get 15% off your first order! #FandcyKitchen #Cookware #AustralianDesign
• •Elevate the Everyday. Beautiful, functional homewares designed for a better life at home. Discover our new arrivals.
• •Your weekend cleaning just got a whole lot easier.
• •Add a touch of modern elegance to your dining table. This automatic grinder delivers perfectly ground salt or pepper with a simple tilt asano buttons required. Its durable ceramic mechanism ensures a consistent grind every time, while the crystal-clear acrylic body lets you know exactly when it’s time for a refill. Effortless, stylish, and built to last.