Brand Tone

Enthusiastic, Community-Focused, and Knowledgeable. The brand communicates as a fellow hobbyist deeply passionate about Gunpla and its culture.

Brand Values

• •Passion for the Hobby
• •Building a Community
• •Customer-Centric Accessibility
• •Comprehensive Selection and Quality

Best Practices

• •Speak the Language of the Hobby: Use authentic Gunpla terminology (e.g., "nubs," "panel lining," "inner frame," "articulation") correctly. This builds credibility and shows you are part of the community, not just selling to it.
• •Balance Promotion with Passion: For every post that sells a product, create one that celebrates the hobby. Share customer builds, post tutorials or quick tips, ask community questions ("What was your first MG kit?"), and share the stories behind iconic mobile suits.
• •Emphasize the "Why" Not Just the "What": Instead of just listing a model's features, explain why they matter to a builder. For example, instead of "includes water-slide decals," write "Elevate your build with high-quality water-slide decals for that professional, painted-on look."
• •Maintain a Consistent Voice Across All Platforms: The enthusiastic, helpful, and community-oriented tone should be consistent everywhere—from the website's product descriptions and YouTube videos to casual interactions on Twitter and Instagram comments.
• •Tell the Brand Story: Continuously weave the narrative of the store's origins—from a passion project in a garage to a community hub. This story of organic growth is relatable and builds a strong emotional connection with customers who are equally passionate about the hobby.

Social Perception

Highly-rated and trusted community hub with excellent customer service, seen as legitimate and reliable within the Gunpla community, praised for fast and reliable shipping.

Copy Examples

• •Fresh from the P-Bandai workshop! The RG 1/144 God Gundam (Final Battle Ver.) has arrived! 🔥 This kit is an absolute masterpiece of engineering, featuring incredible articulation for those iconic martial arts poses and stunning effect parts to recreate the final showdown. Don't just build a model—build a moment. Grab yours before it's gone!
• •Subject: Don't Miss Out! Pre-Orders for the MGEX Strike Freedom are LIVE! Builders, get ready! The moment we've all been waiting for is here. Pre-orders for the highly anticipated MGEX 1/100 Strike Freedom Gundam are now open. With the most intricate inner frame and metallic expression in Gunpla history, this is a kit that defines a collection. Secure your place in line and be one of the first to build this legend.
• •This custom Zaku II from @[customer_handle] is just breathtaking! The weathering, the color separation—it's what the hobby is all about. We love seeing what our community creates. Tag us in your latest build with #GundamPlaceBuilds for a chance to be featured!
• •Power up your nippers and clear your Saturday! Our monthly Build Night is happening this Saturday from 6-9 PM. Come hang out, share tips, and make progress on your latest project with fellow builders. Snacks and drinks are on us. Whether you're a first-timer or a seasoned veteran, there's a spot at the table for you!
• •Find Your Perfect Grade. From the accessible High Grade to the ultimate Perfect Grade, we have a kit for every skill level and ambition. Explore our massive collection of Bandai, Kotobukiya, and third-party kits and discover the tools to bring your next vision to life. [Shop All Grades]