Brand Tone

Passionate & Enthusiastic, Quality-Focused & Discerning, Supportive & Community-Oriented, Helpful & Approachable, Reliable & Trustworthy

Brand Values

• •Quality Craftsmanship: Providing high-standard bag-making hardware and supplies.
• •Customer Trust & Satisfaction: Building a community based on trust in products and excellent customer service.
• •Passion for the Craft: Stemming from the owner's personal interest and dedication to bag making.
• •Support for Small Businesses/Community: Acknowledging and supporting fellow small enterprises.
• •Reliability: Ensuring items are in stock and posted out quickly.

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use words that convey durability, high standards, and the beauty of well-made components (e.g., "premium," " meticulously sourced," "durable," "high-grade").
• •Speak from a Place of Passion: Let the genuine enthusiasm for bag making shine through. Use engaging and encouraging language that resonates with fellow crafters.
• •Foster a Sense of Community: Address customers as fellow makers. Use inclusive language ("we," "us," "together") and highlight the supportive aspect of the brand.
• •Be Approachable and Helpful: Maintain a friendly, accessible voice. Offer tips, advice (as in the "Learn" section), and make it easy for customers to feel supported.
• •Build Trust Through Transparency and Reliability: Be clear about product features, shipping, and the brand's commitment to customer satisfaction. Reference the Australian base and support for small businesses to build connection.

Social Perception

High-Quality Products, Good Customer Service, Unique or Desirable Items, Trustworthy Australian Supplier

Copy Examples

• •Headline: Fuel Your Passion with Premium Bag-Making Supplies. Body: Don't let substandard hardware hold back your creativity. At Online Bag Supplies, we share your passion for crafting beautiful bags. That’s why we meticulously source high-quality zippers, frames, and hardware, so you can sew with confidence and create pieces that last. Shop now and feel the difference quality makes!
• •Headline: Your Trusted Partner in Every Stitch. Body: Building your dream bag? We’re here to help! Online Bag Supplies is more than just a store; we're a community built on a love for bag making and a commitment to quality you can trust. From our workshop in Port Kennedy, WA, we ensure every piece of hardware meets our high standards – because your creations deserve the best.
• •Headline: Unlock Your Creativity: Unique Hardware for Unique Bags. Body: Why blend in when your bags can stand out? Discover our curated collection of distinctive zipper pulls, elegant clasps, and durable vinyl. We believe every maker, from hobbyist to pro, deserves access to supplies that inspire. Let’s make something amazing together!
• •Headline: Quality Supplies, Shipped Fast Across Australia. Create Without the Wait! Body: We know that when inspiration strikes, you want to get started! That’s why Online Bag Supplies is dedicated to fast shipping Australia-wide. Get top-quality, reliable bag-making essentials delivered to your door, so you can focus on what you do best: creating.
• •Headline: Small Business, Big Heart for Makers. Body: As a small Australian business, we're passionate about supporting our fellow creators. Online Bag Supplies was born from a dream to provide the very best in bag-making hardware. Every order supports that dream and helps us build a thriving community of makers. Thank you for choosing quality and passion.