Brand Tone

Practical, Technical, and Direct

Brand Values

• •Innovation and Problem-Solving
• •Quality
• •Functionality
• •Reliability and Trust

Best Practices

• •Lead with the Solution: Always start by clearly stating the problem the product solves. Use direct, benefit-oriented headlines.
• •Maintain a Technical and Direct Tone: Avoid overly emotional or flowery language. Use clear, simple terms to describe product features, materials (e.g., PLA, PETG), and installation.
• •Emphasize "Danish Design/Production": Consistently mention that products are designed or made in Denmark. This reinforces values of quality, innovation, and trust.
• •Be Transparent and Factual: Ensure all product descriptions are accurate and all company information (CVR, contact details) is easy to find. This is crucial for building trust in the absence of social proof.
• •Use "Problem-Agitate-Solve" in Descriptions: Structure product copy by first identifying a common annoyance (the problem), briefly explaining why it's frustrating (agitate), and then presenting your product as the clear and simple solution.

Social Perception

Largely a blank slate, perceived as an invisible, niche specialist building trust through direct website transparency due to a lack of broader online presence and social proof.

Copy Examples

• •Headline: Innovative 3D-Printed Solutions for Your Home and Tech. Sub-headline: Engineered in Denmark for practical use. Simple, durable, and effective products designed to solve everyday annoyances.
• •Title: The Universal Remote Holder - Secure Wall Mount. Body: Stop searching for lost remotes. Our 3D-printed universal holder mounts easily to any surface with the included adhesive, providing a dedicated and stable spot for your remote. Designed for durability and a minimalist aesthetic. Supports most standard remotes.
• •'About Us' Snippet (for the website footer): 3D-online.dk is the product design and e-commerce division of Zoomfoto ApS (CVR: 39391694). We specialize in creating practical, high-quality solutions using 3D printing and CNC technology, all from our base in Viborg, Denmark.
• •Facebook Ad (if they were to use social media): Headline: Stop the Clatter. Enjoy the Quiet. Body: Annoyed by the sound of fluttering blinds? Our magnetic lamel holder is the simple, elegant solution. Designed in Denmark and easy to install without tools. Watch our video to see how it works. Order yours today. Call to Action: Shop Now
• •Category Description (for a new 'Office Gadgets' category): Title: Practical Gadgets for an Organized Workspace. Description: Enhance your productivity with our collection of 3D-printed office solutions. From cable managers to headphone stands, each item is designed for maximum functionality and durability. Declutter your desk and streamline your workflow.