Brand Tone

friendly, enthusiastic, educational, approachable, passionate, encouraging, positive, and youthful

Brand Values

• •Authenticity
• •Curation and Quality
• •Customer-Centricity
• •Community and Passion
• •Accessibility

Best Practices

• •Lead with Enthusiasm: Start captions and descriptions with positive, energetic language. Use emojis like ", ", ", and ", to convey genuine excitement about the products.
• •Focus on "We" and "You": Write as if you are speaking directly to a friend. Use "we" when talking about the store's choices ("We chose this because...") and "you" when addressing the customer's needs ("If you have dry skin..."). This builds a personal connection.
• •Educate, Don't Just Sell: Frame product benefits around education. Instead of just saying "This is anti-aging," explain *how* it works: "This serum uses fermented ingredients to help smooth fine lines and boost your skin's natural radiance."
• •Highlight the Customer Experience: Regularly mention the unique benefits of shopping with ONION SKIN in your copy Theuch as the tax-free pricing for the EU, fast shipping, and curated selection. This reinforces your value proposition.
• •Maintain a Consistent Visual Language: Ensure that the clean, bright, and slightly feminine aesthetic seen on the website is reflected in all social media posts. The visual tone is just as important as the written one for brand consistency.

Social Perception

trustworthy, reliable, thoughtful, a 'hidden gem', and a high-quality source for K-beauty with excellent customer service and a well-curated selection.

Copy Examples

• •Say hello to your new holy grail! ", ", Meet the [Product Name] from [Brand]. We're obsessed with its dreamy texture and how it leaves skin feeling plump and hydrated. We chose it for the shop because of its incredible [Key Ingredient] power. Ready to get your glow on? Tap to shop now ax-free for all EU orders!
• •A K-Beauty Treat Just For You (+ Our Latest Obsessions!)
• •Your K-Beauty journey starts here. Discover our curated selection of authentic Korean skincare, shipped with love from the Canary Islands. Let's find your perfect routine together.
• •That texture tho! ", This is the [Product Name] serum and it feels like a hug for your skin. So lightweight and sinks in instantly. #kbeauty #skincaretexture #onionskin #koreanskincare
• •Tired of waiting for your K-Beauty haul? ONION SKIN ships authentic, must-have Korean skincare directly from the EU (hello, tax-free shopping!). ", Enjoy fast shipping, delightful free samples, and find out why our customers call us their 'favorite hidden gem'. Shop our curated collection now!