Brand Tone

Enthusiastic & Passionate, Informal & Friendly, Youthful & Trendy, Community-Focused

Brand Values

• •Celebration of Fandom: Core to their brand is providing products that allow customers to express their love for anime and pop culture.
• •Quality & Style: While not explicitly stated as a 'value' in an 'About Us' section, the focus on visually appealing product photography suggests an appreciation for aesthetics and likely a desire to offer products that meet fan expectations in terms of design.
• •Accessibility: By having an online store, they aim to make anime merchandise accessible to their target audience in Colombia.
• •Engagement: They value interaction with their community, responding to comments and messages.

Best Practices

• •Know Your Audience Deeply: Understand their slang, references, in-jokes, and what truly excites them about anime culture. Use language that resonates with them authentically.
• •Embrace Enthusiasm: Let the passion for anime shine through in your words. Use exclamation points (sparingly but effectively), emojis relevant to the culture, and energetic verbs.
• •Stay Informal and Conversational: Write as if you're talking to a friend who shares the same interests. Avoid overly corporate or stiff language. Ask questions to encourage interaction.
• •Use Relevant Hashtags and Keywords: Incorporate popular and niche anime-related hashtags and keywords that your target audience is searching for. This also reinforces your connection to the community.
• •Be Visually Congruent: Ensure your copy complements your visuals. If your images are vibrant and dynamic, your copy should reflect that energy. If they are more art-focused, your copy can be slightly more descriptive yet still enthusiastic. Consistency across all elements is key.

Social Perception

Oniki Store is perceived as a go-to place for anime merchandise by its followers. It's seen as being in touch with the interests of the anime community in its region. The brand is viewed as a provider of products that allow for personal expression and connection to beloved characters and series. Customers likely see the brand as a fellow enthusiast rather than a faceless corporation.

Copy Examples

• •🔥 NEW DROP ALERT! 🔥 Your favorite heroes (and villains 😉) have just landed at Oniki! 💥 From epic tees to must-have hoodies, gear up and show off your ultimate fan style. Which piece are you copping first? 👇 #OnikiStore #AnimeMerch #NewArrivals #GeekFashion #AnimeStyle
• •Decision time, Oniki fam! 🤔 Which anime deserves the next big merch spotlight? [Poll Option 1: Current Popular Series A] [Poll Option 2: Classic Beloved Series B] Vote now and let your voice be heard! Your picks inspire our drops! ✨ #OnikiCommunity #AnimePoll #FanChoice
• •Level Up Your Wardrobe! 🚀 For a limited time, snag any 2 tees and get 15% OFF your entire order! Unleash your inner otaku without breaking the bank. Shop now! #OnikiDeals #AnimeFashion #Sale #OtakuLife
• •More than just a store, Oniki is a crew of anime lovers, just like you! 💖 We get hyped for every new season, debate the best story arcs, and live for that feeling of finding merch that truly *gets* it. Thanks for being part of our adventure! #WeAreOniki #AnimeCommunity #PassionForAnime
• •Channel the unstoppable energy of [Character Name] with this electrifying tee! ⚡️ Featuring a dynamic design printed on super-soft cotton, it's perfect for everyday wear or your next con. Ready to show the world who your #1 is? 💪 #CharacterNameMerch #AnimeTshirt #MustHave #OnikiStyle