Brand Tone

enthusiastic, direct, and fan-focused

Brand Values

• •Niche Passion
• •Accessibility
• •Assurance
• •Variety

Best Practices

• •Embrace the Fandom: Use language and references that resonate specifically with anime fans. Mention characters, series, and iconic moments in your copy to show you're an authentic part of the community.
• •Keep it Energetic and Simple: Use strong, active verbs and a positive, enthusiastic tone. Avoid overly corporate or complex jargon. The copy should be as vibrant and direct as the case designs.
• •Be Visually Driven: On social media and in ads, lead with high-quality images or videos of the products. The copy should complement the visuals, not replace them. Use emojis to add personality and break up text.
• •Focus on "Protection" and "Pride": Frame the product's benefits around two core ideas: it protects your valuable device, and it allows you to show pride in your favorite anime. Use words like "armor," "defend," "showcase," and "represent."
• •Develop a Community Voice (Once on Social Media): When establishing a social media presence, shift from a purely transactional tone to a community-oriented one. Ask questions ("Who's your favorite hero?"), run polls about new case designs, and share user-generated content to build a loyal following.

Social Perception

largely undefined and neutral

Copy Examples

• •Your Favorite Hero. Your Phone. Don't just watch the action—carry it with you. Rep your favorite anime with our vibrant, durable cases for iPhone and Samsung. Tap to explore the collection! #AnimeLife #JujutsuKaisen #PhoneCase
• •From Titan to Slayer, Your Ultimate Anime Armor Awaits. Free worldwide shipping on all orders.
• •🔥 New Styles Just Dropped: One Piece & More! Ready for a power-up? We've just added new designs from your most-loved series. Protect your tech with the power of anime. Shop now and get 15% off your next order.
• •Product: "Titan Series" Case Copy: Defend your phone with the might of the Titans. This sleek, tough case is built to withstand shocks and scratches, all while displaying a design that true fans will instantly recognize. It’s not just a case; it’s a statement.
• •Still Thinking About It? The [Product Name] case is waiting for you. Complete your order now and enjoy our 30-day money-back guarantee. Don't let your phone go another day without the protection it deserves.