Tono de Marca

approachable, educational, and passionate

Valores de Marca

• •Expertise and Education
• •Quality Products
• •Community and Customer Service
• •Creativity and Self-Expression
• •Accessibility

Mejores Prácticas

• •Maintain an Encouraging and Educational Tone: Always aim to empower your audience. Whether it's a product description or a social media caption, frame it in a way that is supportive and informative.
• •Lead with Passion: Let your love for nail art shine through in your writing. Use enthusiastic and descriptive language to convey your excitement for new products, techniques, and customer creations.
• •Center Elaine as the Expert: Position Elaine Lemay as the trusted face and expert of the brand. Use her name in communications, especially for educational content, to build on the personal connection she has with her audience.
• •Incorporate User-Generated Content and Testimonials: Regularly share customer reviews and photos. This not only provides social proof but also reinforces the community value of the brand.
• •Use a Mix of French and English in Social Media: Continue to primarily communicate in French to cater to the core audience, but strategically use English hashtags and key phrases to maintain and grow a wider, international reach.

Percepción Social

The social perception of Ongles Elaine Lemay is overwhelmingly positive. Customers and followers view the brand as a reliable source for high-quality nail products and expert education. Elaine Lemay herself is perceived as a trustworthy, friendly, and highly skilled nail artist and educator. Reviews consistently praise the fast shipping, impeccable service, and the quality of the products. The brand is seen as a go-to resource for nail art enthusiasts in the Quebec area and beyond. The educational content is highly valued, with many customers expressing gratitude for the detailed tutorials and supportive learning environment.

Ejemplos de Copy

• •Unleash your inner artist with our new collection! ✨ Dive into a world of vibrant color and endless creativity. Perfect for pros and at-home enthusiasts alike. Shop now and let your nails be your canvas.
• •Ready to master the art of hand-painted nail designs? Join Elaine's exclusive online workshop and learn the techniques to create stunning, intricate nail art. Spaces are limited – enroll today and elevate your skills! 🎓
• •We LOVE seeing what you create! 😍 Check out this gorgeous set by the talented [customer's Instagram handle] using our 'Sapphire Love' gel polish. Tag us in your creations for a chance to be featured!
• •More than just a store, we're a community of nail art lovers. Founded by educator and artist Elaine Lemay, our mission is to provide you with the highest quality products and the expert knowledge to bring your creative visions to life. Welcome to the family!
• •Dream of turning your passion for nails into a profession? Our personalized training programs are designed to give you the skills and confidence you need to succeed. Learn from the best, with ongoing support every step of the way.