Brand Tone

Practical and Solution-Oriented, Confident and Knowledgeable, Enthusiastic and Passionate, Approachable and Customer-Focused, Proudly American

Brand Values

• •Simplicity and Ease of Use
• •Versatility and Compatibility
• •Quality and Durability
• •Innovation
• •Practicality
• •Accessibility/Affordability
• •Community and Shared Passion
• •Integrity and Service

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology and address pain points relevant to outdoor enthusiasts, hunters, and wildlife observers (e.g., 'trophy buck,' 'spotting shots,' 'capturing the kill shot'). Keep it straightforward and benefit-driven.
• •Emphasize Core Values Consistently: Weave in keywords related to ease of use ('effortless,' 'seconds,' 'quick'), compatibility ('any phone, any case'), quality ('durable,' 'lifetime warranty'), and origin ('veteran-founded,' 'Made in USA') naturally across all communications.
• •Maintain a Confident, Can-Do Attitude: Reflect the product's reliability and the founder's expertise. Use active voice and direct language. Avoid overly technical jargon unless explaining a specific feature's benefit.
• •Be Authentic and Passionate: Let the genuine enthusiasm for the outdoors and the product's purpose shine through. Share user stories and experiences to build community and trust.
• •Focus on the Solution and Benefits: Clearly articulate how On Glass Adapter solves digiscoping challenges and enhances the user's experience (e.g., 'Stop Fumbling. Start Filming,' 'Don't miss the shot').

Social Perception

Generally Positive: Many users see it as an excellent, easy-to-use, and effective tool for digiscoping, especially appreciating the universal phone case compatibility and the company's American-made, veteran-owned status. It's often recommended for its simplicity and quick setup. Valued for Innovation: Customers appreciate a product that solves common digiscoping frustrations. Some Mixed Experiences: A smaller number of users have reported issues with specific phone compatibility, fit, or customer service responsiveness. Some find the magnetic piece on the phone case a minor inconvenience. Competitive in the Market: Recognized as a strong contender among other digiscoping adapters, often highlighted for its unique approach of allowing users to keep their existing phone cases.

Copy Examples

• •Headline: Stop Fumbling. Start Filming. The On Glass Adapter: Lock in Your Perfect Shot in Seconds. Body: Tired of missed moments because your digiscoping setup is a hassle? The On Glass Adapter, designed by a U.S. SOF veteran, offers universal phone compatibility and auto-centering. Get crystal-clear footage through your optics without ever removing your favorite phone case. Made in the USA. Lifetime Warranty. Capture the wild, effortlessly.
• •Social Media Post: That trophy buck won't wait. Neither should you. With the On Glass Adapter, you're always ready. Quick attach, perfect alignment, any phone, any case. Show us what you're capturing! #OnGlassAdapter #Digiscoping #Hunting #WildlifePhotography #MadeInUSA
• •Product Page Snippet: Engineered for the Wild. The On Glass Digiscope 3.0 features a slimmer profile, stronger magnets, and the same reliable, auto-centering performance you trust. Spend less time adjusting and more time observing. Bring the horizon closer with unmatched clarity.
• •Email Subject: Your Optics + Your Phone = Epic Shots, Simplified by On Glass. Body: Imagine capturing that distant eagle or the sunrise over the ridge directly through your binos or spotter, using the phone already in your pocket. The On Glass Adapter makes it happen. No bulky cases, no complicated clamps – just pure, perfectly centered digiscoping. Discover the difference true simplicity makes.
• •Ad Copy (Short): On Glass Adapter: The Easiest Way to Film Through Your Optics. Universal. Auto-Centering. American Made. Don't miss the shot. Get On Glass!