Brand Tone

Empowering & Inclusive, Educational & Passionate, Community-Focused & Friendly, Thought-Provoking & Activist-Leaning, Authentic & Transparent

Brand Values

• •Inclusivity & Fit-First Design
• •Empowerment of Makers
• •Handmade Movement as a Justice Issue
• •Mastery of Craft
• •Community
• •Anti-Supremacy & Safety
• •Lifelong Learning & Sharing Knowledge

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., empowering, educational, inclusive, activist-leaning), including "words we use," "words we avoid," and examples of on-brand and off-brand phrasing.
• •Always Prioritize Inclusivity: Use inclusive language. Actively consider how your words will resonate with people of all sizes, backgrounds, and identities. Explicitly mention your commitment to size inclusivity and anti-supremacy where relevant.
• •Educate and Empower, Don't Just Sell: Frame your copy around teaching, sharing knowledge, and empowering makers with skills and confidence, rather than solely focusing on the transaction of buying a pattern.
• •Foster Community in Your Language: Use inviting, open language. Ask questions, encourage dialogue, and refer to your audience as a community or collective of makers.
• •Be Authentic and Passionate: Let your genuine love for the craft and your core values shine through. Don't be afraid to take a stand on issues that align with your brand, such as sustainability or ethical fashion.

Social Perception

Respected Designers, Advocates for Inclusivity, Community Builders, High-Quality Pattern Providers

Copy Examples

• •Headline: Knit the Change You Want to See. Your Body, Your Rules, Your Sweater. Body: Tired of clothes that don't fit or reflect your values? At One Wild Designs, we believe knitting is an act of rebellion and creation. Our patterns are meticulously designed for *every* body, empowering you to craft beautiful, sustainable pieces that tell your story. Join our movement. #KnitYourValues #SizeInclusiveKnitting Tone: Empowering, Activist-Leaning
• •Headline: Beyond the Pattern: We're Stitching a Community. Body: A pattern is just the beginning. The real magic happens when we learn and grow together. Join the One Wild Designs Slack community – a free, vibrant space for makers passionate about fit, craft, and changing the world one stitch at a time. Share your makes, ask questions, and connect with fellow yarn rebels. Tone: Community-Focused, Friendly, Inclusive
• •Headline: Fit First. Always. Body: We sweat the details so you don't have to. Our commitment to "fit-first" design means every One Wild Designs pattern is graded for a full size range with built-in modifications, ensuring your finished knitwear feels as good as it looks. Finally, patterns that truly understand your shape. Tone: Empowering, Reassuring, Expert
• •Headline: Unraveling the Mystique of a Perfect Fit. (Podcast/Blog Post) Body: Ever wondered how to truly nail the fit of your handknits? In our latest One Wild Broadcast/Post, we dive deep into [specific fitting technique, e.g., bust darts, shoulder construction], sharing our pro tips and empowering you with the knowledge to make every garment uniquely yours. Tune in/Read now and transform your making! Tone: Educational, Passionate, Expert
• •Headline: More Than Yarn and Needles: It's a Statement. Body: Every stitch is a choice. A choice for sustainability, for self-expression, for ethical making. One Wild Designs provides the patterns and the platform for you to clothe yourself in daily acts of art and joyful defiance. What will your needles say today? Tone: Thought-Provoking, Activist-Leaning, Empowering