Brand Tone

humorous, witty, sarcastic, and informal

Brand Values

• •Humor and Entertainment
• •Quality and Safety
• •Connection through Pop Culture
• •Transparency

Best Practices

• •Stay Current with Pop Culture: The brand's relevance hinges on its ability to tap into current trends. Dedicate time to monitoring social media, new TV show releases, and viral memes to keep the copy fresh and timely.
• •Embrace Wit and Sarcasm: The brand's voice is its key differentiator. Use clever wordplay, puns, and a slightly sarcastic edge in all communications, from product descriptions to social media captions.
• •Prioritize Relatability: Write as if you're talking to a friend. Use informal language, ask questions to engage the audience, and don't be afraid to use emojis and internet slang where appropriate.
• •Balance Humor with Quality: While the tone is playful, it's crucial to continue reinforcing the quality of the products. Mentioning the use of soy wax, hand-poured craftsmanship, and phthalate-free fragrances ensures that customers see the value beyond the joke.
• •Create a "Brand Voice" Guide: Develop a simple internal document that outlines the brand's personality, do's and don'ts for copywriting, and examples of on-brand messaging. This will ensure that anyone creating content for the brand can maintain a consistent voice.

Social Perception

The public perception of One Wick at a Time Candle Co. is largely positive. It is seen as a fun, creative, and modern brand that doesn't take itself too seriously. Customers appreciate the originality of the products and often purchase them as gifts, indicating that the brand has successfully positioned its candles as unique items for special occasions. The features in major media outlets have solidified its reputation as a legitimate and noteworthy business in the crowded candle market. The brand is perceived as being in tune with what's current, making it a go-to for those looking for something more than a traditional candle.

Copy Examples

• •Your living room called. It's tired of boring candles. Light this up and get ready to spill the tea. #RealityTV #NewScent #DramaFreeZone
• •Smells like dragons, betrayal, and a questionable final season. The perfect candle for your next re-watch binge. Tap to shop the saga.
• •Hey [Customer Name], is your sign 'needs a new candle'? We thought so. Our Zodiac Collection is here to align your chakras and make your apartment smell amazing. ✨
• •Each one of our candles is hand-poured in LA, with a dash of sarcasm and a whole lot of love. No robots here, just real people who love pop culture as much as you do.
• •Don't be a Grinch. Give the gift of laughter (and amazing scents). Our holiday candles are here to sleigh. Shop now for 20% off!