Brand Tone

Enthusiastic & Passionate, Adventurous & Thrilling, Community-Oriented & Inclusive, Informative & Supportive, Modern & Innovative

Brand Values

• •Passion for Watersports
• •Innovation
• •Community
• •Customer Satisfaction & Service
• •Quality & Performance
• •Progression & Fun

Best Practices

• •Speak the Language of Your Community: Use authentic watersports terminology and reflect the passion your audience shares. Incorporate user-generated content and stories to show real experiences.
• •Prioritize Visual Storytelling: Let high-quality photos and videos of the products in action do much of the talking, emphasizing adventure, freedom, and fun. Ensure visuals are bright, energetic, and aspirational.
• •Be Enthusiastic and Positive: Convey genuine excitement for watersports in all communications. Even when providing technical information, keep the underlying tone passionate and engaging.
• •Foster a Sense of Belonging: Use inclusive language ("join the community," "we're all riders"). Highlight events, customer stories, and team riders to build connections.
• •Educate and Empower: Balance inspirational content with practical advice, how-to guides, and clear product information. Position the brand as a knowledgeable and helpful resource for all skill levels.

Social Perception

Positive within its Niche, Seen as Knowledgeable, Aspirational, Emerging Brand Awareness

Copy Examples

• •Headline: Elevate Your Escape. Discover the Unrivaled Thrill of Onewake eFoils. Body: Stop dreaming about gliding above the water. Make it your reality. Our cutting-edge eFoils blend power, precision, and pure exhilaration for an unmatched on-water adventure. Join the Onewake community and redefine your weekend. #RideTheFuture #OnewakeAdventures
• •Headline: Your Wave Awaits. Gear Up with Onewake. Body: From glassy dawn patrols to sunset sessions with friends, Onewake has everything you need to carve your perfect day. Explore our range of high-performance wakesurf boards, durable vests, and essential accessories, all designed by riders, for riders. Let's make some memories. #OnewakeSurf #WatersportLife
• •Headline: More Than a Sport, It's a Lifestyle. Welcome to Onewake. Body: At Onewake, we believe in the power of water to connect, challenge, and inspire. That's why we're committed to building a vibrant community and providing the innovative gear that fuels your passion. Dive in with us. #OnewakeCommunity #PassionForWater
• •Headline: Innovation You Can Feel. Performance You Can Trust. Body: Experience the difference with Onewake. Our commitment to quality and cutting-edge design means you get gear that not only performs flawlessly but elevates your entire on-water experience. Ready to upgrade your ride? #OnewakeInnovation #QualityGear
• •Headline: Unleash Your Weekend: The Onewake eFoil Experience. Body: Freedom is calling. Answer it with the silent, powerful glide of an Onewake eFoil. Effortless to learn, exhilarating to master. Stop watching, start flying. Visit onewake.surf to find your board. #eFoil #ElectricSurf #Adventure