Brand Tone

friendly, genuine, and aspirational

Brand Values

• •Authenticity
• •Love for the Outdoors
• •Community
• •Quality
• •Small Business Charm

Best Practices

• •Always lead with passion: Every piece of copy should reflect a genuine love for Colorado and the outdoors.
• •Tell your story: Don't be afraid to weave in elements of the brand's origin story to maintain authenticity and connect with customers on a personal level.
• •Use "we" and "our" to foster community: This inclusive language reinforces the idea of a shared passion between the brand and its customers.
• •Keep it simple and direct: The tone is conversational and friendly, not corporate or overly technical. The copy should be easy to read and understand.
• •Encourage user-generated content: Actively ask customers to share their photos and stories. This not only provides social proof but also reinforces the sense of a community built around a shared love for Colorado.

Social Perception

trustworthy and authentic small business that provides high-quality, Colorado-proud merchandise

Copy Examples

• •From the sun-drenched peaks of the Rockies to the vibrant streets of Denver, our new [Product Name] tee is a celebration of everything we love about Colorado. Wear your passion. #OneTrackColorado #ColoradoLife
• •Your adventures are calling. Our durable, weather-resistant stickers are ready for any journey. Where will you take your One Track Colorado sticker? Show us your adventures! #ColoradoProud #ExploreColorado
• •It all started with a move and a dream. A dream of mountain views and endless trails. Every product we create is a piece of our story and a celebration of the Colorado spirit. Thank you for being a part of our journey. [Link to About Us page] #SmallBusiness #ColoradoLove
• •What's your favorite Colorado memory? Was it a breathtaking hike, a day on the slopes, or a quiet moment by a mountain lake? Share your stories in the comments below! #MyColorado #Community
• •Give the gift of Colorado this holiday season. From cozy hoodies to our classic decals, find the perfect present for the Colorado enthusiast in your life. Shop our gift guide now. #ColoradoGifts #ShopLocal