Brand Tone

Honest & Transparent, Warm & Caring, Passionate & Proud, Health-Conscious & Mindful, Approachable & Friendly

Brand Values

• •Honesty/Integrity
• •Quality
• •Family & Tradition
• •Health & Wellness
• •Sustainability & Environmental Responsibility
• •Community & Giving Back
• •Woman-Owned Empowerment

Best Practices

• •Embrace "Honest" Language: Use clear, straightforward, and transparent wording. Avoid jargon or overly complex terms when describing ingredients or processes. Let the simplicity and quality of the ingredients speak for themselves.
• •Tell the Story: Weave in elements of the founder's story and the brand's "why" – family, health, tradition. This adds warmth, authenticity, and relatability to the copy.
• •Highlight Core Values Consistently: Regularly incorporate keywords and phrases related to your core values (e.g., "gluten-free," "vegan," "sustainably sourced," "woman-owned," "simple ingredients") across all platforms and materials.
• •Focus on Sensory Experience & Enjoyment: While health benefits are important, emphasize the delicious taste, satisfying crunch, and joy of eating Onesto products. Use descriptive adjectives that appeal to the senses.
• •Maintain a Friendly & Appreciative Voice: Engage with the audience in a warm, approachable manner. Express gratitude for customer support and highlight positive shared experiences with the products.

Social Perception

High-Quality & Delicious, Trustworthy & Transparent, Ethical & Responsible, Problem-Solver for Dietary Needs, Artisanal & Gourmet

Copy Examples

• •Headline: Real Ingredients. Real Taste. Real Honest. Body: At Onesto Foods, what you see is what you get: delicious, gluten-free, and vegan snacks crafted with ingredients you can pronounce. Because honest food just tastes better. Enjoy the crunch, love the goodness.
• •Headline: From Our Family Kitchen, For Yours. Body: Born from a mother's love and a passion for good food, Onesto crackers and cookies bring wholesome, worry-free enjoyment to your table. Gather your loved ones and share the honest taste.
• •Headline: Snack Mindfully, Live Deliciously. Body: Indulge in treats that are kind to your body and the planet. Our solar-baked goodies use eco-friendly packaging and the finest non-GMO ingredients. Good for you, good for Earth.
• •Headline: The Gluten-Free Cracker Even Gluten-Lovers Crave. Body: Seriously crunchy, incredibly flavorful. Onesto crackers are proof that gluten-free and vegan can be irresistibly delicious. Don't just take our word for it – taste the honesty!
• •Headline: Woman-Owned. Passion-Baked. Honestly Good. Body: We're Jane Ciccone and the Onesto team, and we're proud to bake our values into every bite. Supporting simple ingredients, sustainable practices, and delicious moments shared.