Brand Tone

Sophisticated, artistic, confident, and feminine with a modern, chic, and slightly audacious edge. It's also approachable and inspiring.

Brand Values

• •Originality & Creativity
• •Quality & Elegance
• •Feminine Empowerment & Confidence
• •Authenticity & Singularity
• •Modernity & Timelessness
• •Responsibility
• •Joie de Vivre & Optimism

Best Practices

• •Embrace "Arty" Language: Use evocative and descriptive words that allude to art, color, creativity, and unique design. Terms like "palette," "motif," "graphic," "vibrant," "exclusive print," and "atelier" can reinforce this.
• •Focus on Empowerment and Confidence: Frame descriptions and messages around how the clothing makes the wearer feel – confident, audacious, strong, unique, and expressive.
• •Maintain Sophisticated Elegance: Even when describing casual pieces, use refined language. Avoid overly casual slang or overly technical jargon. The tone should always feel polished and chic.
• •Highlight Singularity and Authenticity: Emphasize what makes One Step different – its unique vision, its departure from fleeting diktats, and its commitment to individual expression.
• •Be Consistent Across All Channels: Ensure the tone used on social media, the website, email marketing, and product descriptions is harmonious. While the specific message might adapt to the platform, the core personality (sophisticated, artistic, confident) should remain unwavering. Create a simple brand voice guide with key adjectives and example phrases for all team members who create content.

Social Perception

Customers generally perceive One Step as a brand offering high-quality, stylish, and original clothing that makes them feel good and feminine. The brand is recognized for its chic, contemporary style targeting active and audacious women. It has a distinct "arty" and colorful aesthetic.

Copy Examples

• •Unleash your inner artist. Our new collection bursts with vibrant prints and silhouettes that dance to your rhythm. Discover the art of dressing, differently. #OneStepArty #FemininePower
• •More than just fashion, it's an attitude. One Step empowers the audacious woman in you with bold designs and timeless elegance. Step into your confidence. Shop now. #OneStepAttitude #ChicFeminin
• •Your Daily Dose of Parisian Chic & Audacity Awaits ✨ Forget fleeting trends. Embrace enduring style with One Step. Each piece is a brushstroke of color, a note of confidence, designed to make you feel uniquely, powerfully you. Explore the collection.
• •The [Dress Name] dress: where artistic flair meets everyday elegance. Crafted from flowing [Material], its exclusive [Pattern type] print tells a story of confidence and creativity. Designed not just to be worn, but to be lived in. Be bold. Be you. Be One Step.
• •For over 25 years, One Step has been composing a symphony of style for the woman who knows her mind and owns her world. We believe in fashion that liberates, in colors that speak, and in designs that celebrate your unique journey. It's not just a step; it's your statement.