Brand Tone

Scientific & Authoritative, Educational & Informative, Innovative & Forward-Thinking, Confident & Transparent, Aspirational yet Realistic, Empowering

Brand Values

• •Scientific Rigor & Efficacy
• •Longevity & Healthspan
• •Innovation
• •Transparency
• •Empowerment through Education
• •Quality & Purity
• •Integrity
• •Sustainability

Best Practices

• •Prioritize Science, Not Hype: Always lead with scientific validation, data, and research findings rather than emotive or exaggerated claims. Use precise language and reference the OS-01 peptide and cellular mechanisms where appropriate.
• •Educate and Empower: Frame copy to inform the consumer about the science of skin aging and how OneSkin’s technology works. Avoid jargon where possible, or explain it clearly. The goal is to help them make an educated choice.
• •Focus on "Longevity" and "Healthspan," Not Just "Anti-Aging": Shift the narrative from fighting aging to promoting long-term skin health and vitality. This aligns with the core brand mission and differentiates OneSkin.
• •Maintain a Confident, Authoritative, yet Accessible Voice: Convey expertise and the backing of PhD scientists, but ensure the information is digestible for a discerning consumer. Avoid overly casual or overly complex language.
• •Be Transparent and Specific About Benefits: Clearly articulate the benefits (e.g., "improves skin barrier," "reduces appearance of wrinkles") and, where possible, link them back to the OS-01 peptide's action and clinical findings. Avoid vague promises.

Social Perception

Credible & Trustworthy, High-Quality & Premium, Effective, Innovative, Aspirational, For the Informed Consumer

Copy Examples

• •Headline: Beyond Surface Deep: Target Aging at its Source. Body: OneSkin’s OS-01 peptide is scientifically proven to reduce skin’s biological age by targeting senescent cells. This isn't just skincare; it's a revolution in skin longevity. Invest in your skin’s future.
• •Headline: The Science of Healthy Skinspan. Body: Founded by PhD scientists, OneSkin is dedicated to extending the period your skin is healthy and vibrant. Our clinically validated OS-01 FACE topical supplement works at the molecular level to improve skin resilience and reduce visible signs of aging. Experience the difference data-backed skincare makes.
• •Headline: Not "Anti-Aging." Pro-Longevity. Body: We don’t fight aging; we understand it. OneSkin’s research focuses on cellular health to enhance your skin’s natural ability to repair and rejuvenate. Embrace a new era of skin health, powered by our proprietary OS-01 peptide.
• •Headline: Transparency in Every Drop. Results You Can See and Measure. Body: Know what you’re putting on your skin and why. OneSkin provides peer-reviewed research and clinically proven results. Our OS-01 peptide is shown to improve skin barrier function by 15% and visibly reduce wrinkles. See the science, see the results.
• •Headline: Elevate Your Skin Health. Optimize Your Longevity. Body: Your skin is your largest organ. OneSkin’s innovative OS-01 technology supports its health from the inside out, improving firmness, radiance, and overall resilience. This is more than a routine; it’s a long-term strategy for vibrant skin.