Brand Tone

Aspirational yet Accessible, Friendly, Welcoming, and Personal, Knowledgeable and Passionate, Chic and Curated, Savvy and Smart, Trustworthy

Brand Values

• •Quality and Authenticity
• •Customer Experience
• •Sustainability
• •Value
• •Fashion Expertise & Curation
• •Community

Best Practices

• •Embrace the "Savvy Friend" Persona: All communications should feel like advice from a stylish, knowledgeable, and approachable friend who wants you to look and feel great without overspending. Avoid overly formal or transactional language.
• •Highlight Curation and Expertise: Regularly mention Arlene's background and the careful selection process. This builds trust and reinforces the value proposition (e.g., "Handpicked by Arlene," "Expertly authenticated").
• •Balance Aspiration with Accessibility: Showcase high-value items but always pair them with the "savvy" angle – the smart price, the sustainable choice, the unique find. Use words like "discover," "uncover," "treasure."
• •Be Visually Cohesive but Platform-Appropriate: Maintain a chic, high-quality visual style for products. Adapt the energy and format for each platform (e.g., polished photos for Instagram, dynamic short videos for TikTok, more detailed showcases for YouTube).
• •Tell Stories: Share the "story" behind a unique consigned piece (if known and appropriate), highlight how items get a "second life," or feature customer "savvy finds" (with permission). This adds personality and connects with the value of sustainability.

Social Perception

Destination for Luxury Consignment, Trusted Source, Fashion-Forward, Welcoming Atmosphere, Local Fixture

Copy Examples

• •Headline (Instagram/Facebook Ad): "Chanel Dreams? Savvy Realities. ✨ Discover authenticated luxury consignment and new boutique treasures at One Savvy Design. Your next obsession awaits." *Body:* "From iconic handbags to runway-ready apparel, Arlene’s curated collection brings you the best of both worlds. Visit us in Upper Montclair or shop select finds online!"
• •Caption (Instagram Reel showcasing a designer bag): "Hello, gorgeous! This [Brand Name] [Bag Model] just graced our collection. Impeccable condition, timeless style. DM us for details before she’s gone! #LuxuryForLess #DesignerFinds #OneSavvyDesign"
• •Email Subject Line: "New Arrivals ✨ Your Closet Called, We Answered (Savvily!)" *Email Body Snippet:* "This week at One Savvy Design, uncover gems from [Designer 1], [Designer 2], and more. Plus, explore fresh boutique styles at Nouvelle. Giving beautiful fashion a second story, or a first! Come feel the thrill of the find."
• •Website Banner Text: "One Savvy Design & Nouvelle Boutique: Where pre-loved luxury meets new designer discoveries. Experience personalized shopping and uncover your unique style."
• •TikTok Video Intro (Voiceover): "Okay, savvy shoppers! You won't BELIEVE the Hermès (or other luxury brand) piece that just landed at One Savvy Design! Get ready for a serious style score..."