Brand Tone

Direct and Value-Oriented, Customer-Focused (Service), Slightly Informal but Professional

Brand Values

• •Value for Money/Affordability
• •Wide Selection/Variety
• •Efficiency and Speed
• •Customer Satisfaction & Trust
• •Growth and Scale

Best Practices

• •Emphasize guarantees and service to build trust and reduce perceived risk.
• •Use direct and value-oriented language, focusing on price and deals.
• •Highlight express shipping, money-back guarantees, and after-sales support.
• •Incorporate customer testimonials to showcase satisfaction.
• •Maintain a slightly informal but professional tone.

Social Perception

Perceived as excellent, reliable, offering unique products at great prices, and providing fast shipping. Association with good bargains and stress-free shopping.

Copy Examples

• •Best Deals!
• •Unbeatable prices!
• •Lowest prices!
• •You are the only reliable ones!
• •We import the best products and resell them at the best price!